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Blue Nile to Open First Store on the West Coast

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Online retailer is eyeing the Pacific Northwest for its next Webroom.

Earlier this month, Blue Nile opened its first physical store – which the company calls a Webroom – outside of New York and entered the Washington, D.C. area. Now the online jewelry retailer is expanding its brick-and-mortar presence to the West Coast, saying it plans to open a Webroom in Portland, OR this summer, according to the Puget Sound Business Journal. That would bring the company’s total store count to four. In February, Blue Nile said it was planning to open four new Webrooms this year, which means that we can expect at least one more store announcement before the year is over.

Read more at the Puget Sound Business Journal

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