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Blue Nile to Open First Store on the West Coast

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Online retailer is eyeing the Pacific Northwest for its next Webroom.

Earlier this month, Blue Nile opened its first physical store – which the company calls a Webroom – outside of New York and entered the Washington, D.C. area. Now the online jewelry retailer is expanding its brick-and-mortar presence to the West Coast, saying it plans to open a Webroom in Portland, OR this summer, according to the Puget Sound Business Journal. That would bring the company’s total store count to four. In February, Blue Nile said it was planning to open four new Webrooms this year, which means that we can expect at least one more store announcement before the year is over.

Read more at the Puget Sound Business Journal

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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