Headlines

Blue Nile to Open First Store on the West Coast

Published

10 years ago

April 1, 2016

INSTORE Staff

Online retailer is eyeing the Pacific Northwest for its next Webroom.

Earlier this month, Blue Nile opened its first physical store – which the company calls a Webroom – outside of New York and entered the Washington, D.C. area. Now the online jewelry retailer is expanding its brick-and-mortar presence to the West Coast, saying it plans to open a Webroom in Portland, OR this summer, according to the Puget Sound Business Journal. That would bring the company’s total store count to four. In February, Blue Nile said it was planning to open four new Webrooms this year, which means that we can expect at least one more store announcement before the year is over.

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."