Connect with us

Headlines

Blue Nile to Open More Bricks-and-Mortar Stores

One location will open next week.

mm

Published

on

Online jeweler Blue Nile plans to continue building its bricks-and-mortar presence, the Houston Chronicle reports.

The company will open a showroom next week in Bellevue, WA. And over time, it plans to open dozens nationwide, according to the Chronicle.

Blue Nile doesn’t keep diamonds in its stores, which it calls “webrooms.” But as the newspaper notes, “shoppers can see and touch the ring settings and other jewelry, and choose a ring that can be shipped to their homes as fast as overnight.”

Seattle-based Blue Nile has stores in the New York and Washington, DC, areas as well as in Portland, OR.

Each store has selling space of about 300 square feet. Running the locations is actually cheaper than other ways of acquiring new customers, Blue Nile CEO Harvey S. Kanter said.


Read more at the Houston Chronicle

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular