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Blue Nile to Open More Bricks-and-Mortar Stores

One location will open next week.

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Online jeweler Blue Nile plans to continue building its bricks-and-mortar presence, the Houston Chronicle reports.

The company will open a showroom next week in Bellevue, WA. And over time, it plans to open dozens nationwide, according to the Chronicle.

Blue Nile doesn’t keep diamonds in its stores, which it calls “webrooms.” But as the newspaper notes, “shoppers can see and touch the ring settings and other jewelry, and choose a ring that can be shipped to their homes as fast as overnight.”

Seattle-based Blue Nile has stores in the New York and Washington, DC, areas as well as in Portland, OR.

Each store has selling space of about 300 square feet. Running the locations is actually cheaper than other ways of acquiring new customers, Blue Nile CEO Harvey S. Kanter said.


Read more at the Houston Chronicle

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