Headlines

Blue Nile to Open More Bricks-and-Mortar Stores

One location will open next week.

Published

4 years ago

November 18, 2016

Online jeweler Blue Nile plans to continue building its bricks-and-mortar presence, the Houston Chronicle reports.

The company will open a showroom next week in Bellevue, WA. And over time, it plans to open dozens nationwide, according to the Chronicle.

Blue Nile doesn’t keep diamonds in its stores, which it calls “webrooms.” But as the newspaper notes, “shoppers can see and touch the ring settings and other jewelry, and choose a ring that can be shipped to their homes as fast as overnight.”

Seattle-based Blue Nile has stores in the New York and Washington, DC, areas as well as in Portland, OR.

Each store has selling space of about 300 square feet. Running the locations is actually cheaper than other ways of acquiring new customers, Blue Nile CEO Harvey S. Kanter said.

Read more at the Houston Chronicle

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.