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TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

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TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Best of The Best

More Best of the Best Briefs

Published

on

Other retailers doing thing right

TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

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in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular