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Other retailers doing thing right

TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

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TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Best of The Best

More Best of the Best Briefs

Published

on

Other retailers doing thing right

TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

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in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular