Connect with us

More Best of the Best Briefs

Published

on

Other retailers doing thing right

TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

Advertisement

TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular

Best of The Best

More Best of the Best Briefs

Published

on

Other retailers doing thing right

TODAY’S THE DAY
ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part of the Today Show’s ?Will You Marry Me?? Valentine’s Day series. Held at Rockefeller Plaza, Today anchors Katie Couric and Matt Lauer were on hand for the event. Following the show, couples from six major US cities returned to their hotel rooms to find a personally signed congratulatory engagement card and a $300 gift certificate from Steve Robbins. 

DEMO MISSION
Consumers are becoming increasingly aware of what makes a good cut, but they usually only ever get to see the finished product. Last year, NORTHEASTERN FINE JEWELRY in Schenectady, NY, gave their customers the opportunity to see a work in progress with a live demonstration on the art of cleaving and cutting a diamond ? but not just any old diamond. The demonstration involved work on a Lazare Kaplan International ideal-cut diamond. 

RAVEN MAD
Like many retailers, SMYTH JEWELERS realized years ago that being associated with a local sports team is a way to bond with the male customers in their market. So, the Maryland-based jeweler negotiated a contract to sponsor the Baltimore Ravens’ Ring of Honor. The deal between the jeweler and the National Football League franchise is part of a multi-year agreement that designated Smyth as a preferred partner of the Baltimore Ravens.  

SPORTS MEDICINE
John McEnroe made an

Advertisement

in-store appearance at LONG’S JEWELERS’ downtown Boston location to show his support for the Laureus Sport for Good Foundation USA. Baume & Mercier is also involved with the sports charity. The watchmaker created a limited edition Laureus watch, which is sold at Long’s Jewelers. McEnroe, who was greeted by hundreds of fans, made the appearance to heighten awareness that proceeds from each watch sale are donated to the Foundation. The charity promotes the use of sports as a vehicle for change in communities.  

TAX DEDUCTIBLE
Wixon Jewelers’ annual Watch Expo is the store’s most anticipated sales event, for both customers and the sales team. Customers not only get to see Wixon’s wide selection of watches, but enjoy a tax break as well. The Minnesota-based jeweler picks up the sales tax ? for the two-day annual event only. In addition to relieving customers of the tax burden, Wixon’s also hands out a customer-appreciation gift with each watch purchase.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular