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Retailers doing things right

OTHER RETAILERS DOING THINGS RIGHT

ITALIAN STYLE
CONGRESS JEWELERS recently hosted a ?Taste of Italy?. The two-day international designer event held at the Naples, FL store featured works from ? you guessed it ? top Italian craftsmen. Designers featured were Chimento, Roberto Coin, Marco Bicego, Di Modolo and Giorgio Visconti.  

ART ATTACK
Community awareness takes many forms including promoting the arts. And h&h jewels of Coconut Grove, FL, did its civic duty ? as well as some solid business ? while participating in an ?Art Crawl? program to promote the Coconut Grove Arts Festival. H& H Jewels flung open their double-security doors to allow customers to view work from local artists, as well as benefit from discounts of 20% to 50%.  

FANCY TALK
PAVE JEWELRY hosted an event designed to stimulate interest in colored diamonds. The California-based jeweler invited colored-diamond supplier Ambrish Sethi, president of Manak Jewels, to speak at the event. Topics included how the color in fancy diamonds is produced, where they are mined, their value and rarity, famous colored diamonds in history, as well as the popularity of colored diamonds amongst celebrities like Jennifer Lopez and Catherine Zeta Jones. The presentation was followed by a Q&A session.  

VIKING SHOP
To entice some very special last-minute shoppers to his store last Christmas, jeweler Don Kirckof of ROCHESTER LAPIDARY JEWELERS in Rochester, MN held a ?Men Only? Shopping Night. But this wasn’t just your ordinary bunch of guys hanging around watching football ? this was the football players themselves. Kirckoff’s guests were none other than the Minnesota Vikings. The entire team was invited to the exclusive party and those who attended showed a strong interest in watches by Ice Tek.  

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MAKING SCENTS
Customer gifts can be a little ho-hum ? like who needs another bottle of jewelry cleaner or a calendar? But MOLINA FINE JEWELERS of Phoenix, AZ, took customer giveaways to the next level by offering its own, exclusive line of women’s perfume, ?Unforgettable II?. Created in Grasse, France, ?the cradle of traditional perfumeries?, according to Molina’s. The perfume, which took a year to create, was blended from more than 20 different scents including exotic flowers, citrus and herbs.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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