Press Releases

Boost Natural Diamond Sales With a Sharable Light Performance Link

This third-party score simplifies a diamond’s brilliance, clearly explaining its value and why one diamond is superior to another.

Published

7 days ago

April 17, 2025

Press Releases

(PRESS RELEASE) Communicate Diamond Brilliance Effortlessly: GN Diamond offers a game-changing solution for diamond retailers—an easy-to-use link or QR code that displays a diamond’s light performance score. This third-party score simplifies the explanation of a diamond’s brilliance, helping to clearly communicate its value and why one diamond is superior to another. GN Diamond has created a powerful tool for both retailers and consumers to better understand the value of natural diamonds, focusing on the importance of light performance scores to enhance sales and customer confidence.

How It Works:

Instant Understanding: With just a few clicks, customers instantly see the brightness and brilliance of the diamond they’re considering, making them feel confident in their purchase.
Reduces Negotiations: By showcasing the diamond’s unique light performance, negotiations are reduced by up to 50%. Customers understand the value and are less likely to ask for a lower price.
Boosts Referrals: Excited customers are more likely to share their positive experience, resulting in an increase in referrals.

Seamless Experience for Consumers:

Easy Access: A QR code or link is provided with each diamond from GN Diamond. This link can be accessed through the GN Diamond app or website, and can even be sent directly to consumers before they visit your store.
Diamond Comparison: GN Diamond’s app and Diamond Hunt feature let customers easily compare different diamonds, visualizing how factors like color, clarity, cut, and light performance affect overall brilliance. This not only boosts understanding but also helps justify price differences.

Objective and Transparent Grading: The light performance score is provided by an independent third-party, ensuring a transparent, objective assessment of each diamond. This builds trust and confidence, as customers know they are getting a product backed by an impartial evaluation.

Ready to Enhance Your Sales?
Visit www.gndiamond.com to learn how you can integrate diamond listings that truly shine on your website. Our dedicated sales team is available 7 days a week to assist at sales@gndiamond.com.

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