Connect with us

Press Releases

Borsheims Joins the Diamonds Do Good Momentum

Borsheims is doing community development work in Botswana.

mm

Published

on

(Press Release) NEW YORK – Borsheims Fine Jewelry is the latest company to share its positive social impact stories through the Diamond Empowerment Fund’s Diamonds Do Good initiative.

Borsheims, based in Omaha, NE, and owned by Warren Buffett’s Berkshire Hathaway Group, is spreading its community development efforts to Botswana, the country where its Kalahari Dream Diamonds are sourced.

In two of the drought-impacted villages near where the diamonds are cut and polished, Borsheims has funded the creation of a direct, consistent and sustainable water system. Monies for the project were collected in the local community of Omaha through the sales of their Kalahari Dream Diamond collection. Furthering their commitment to the African continent, Borsheims is supporting the volunteer sanctuary work of their head diamond buyer, Heather Ingraham.

Through sales of the RhinoPendant, which features a 0.10 ct rough Kalahari Dream Diamond, a percentage of the proceeds go directly to the Care for the Wild Rhino Sanctuary.

These efforts are profiled on DiamondsDoGood.com and targeted to millennials through social and digital media outreach.

Research shows 75% of consumers say they are more likely to purchase a diamond after reading positive stories about how the industry gives back. “Putting forward a positive narrative surrounding diamonds is essential,” says Anna Martin, D.E.F president and GIA senior vice president. “Sharing these stories with our customers is not only good for business, it is a responsibility for the entire industry.”

Advertisement

More examples of how the industry gives back will be highlighted at this year’s Diamonds Do Good Gala in Las Vegas on May 31 with honorees Bruce Cleaver, CEO of De Beers, and Canada’s Government of the Northwest Territories (GNWT). Cleaver is being recognized for De Beers’ work in accelerating women’s professional advancement and GNWT is being recognized for its responsible diamond mining practices which ensures a sustainable future for the indigenous tribes and wildlife that surround the mining operations.

For more information and to purchase tickets/sponsorships for the Diamonds Do Good Awards,  visit diamondsdogoodawards.org.BorsheimsDoGood2

Advertisement

SPONSORED VIDEO

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

Promoted Headlines

Most Popular