Connect with us

Press Releases

Borsheims Joins the Diamonds Do Good Momentum

Borsheims is doing community development work in Botswana.

mm

Published

on

(Press Release) NEW YORK – Borsheims Fine Jewelry is the latest company to share its positive social impact stories through the Diamond Empowerment Fund’s Diamonds Do Good initiative.

Borsheims, based in Omaha, NE, and owned by Warren Buffett’s Berkshire Hathaway Group, is spreading its community development efforts to Botswana, the country where its Kalahari Dream Diamonds are sourced.

In two of the drought-impacted villages near where the diamonds are cut and polished, Borsheims has funded the creation of a direct, consistent and sustainable water system. Monies for the project were collected in the local community of Omaha through the sales of their Kalahari Dream Diamond collection. Furthering their commitment to the African continent, Borsheims is supporting the volunteer sanctuary work of their head diamond buyer, Heather Ingraham.

Through sales of the RhinoPendant, which features a 0.10 ct rough Kalahari Dream Diamond, a percentage of the proceeds go directly to the Care for the Wild Rhino Sanctuary.

These efforts are profiled on DiamondsDoGood.com and targeted to millennials through social and digital media outreach.

Research shows 75% of consumers say they are more likely to purchase a diamond after reading positive stories about how the industry gives back. “Putting forward a positive narrative surrounding diamonds is essential,” says Anna Martin, D.E.F president and GIA senior vice president. “Sharing these stories with our customers is not only good for business, it is a responsibility for the entire industry.”

Advertisement

More examples of how the industry gives back will be highlighted at this year’s Diamonds Do Good Gala in Las Vegas on May 31 with honorees Bruce Cleaver, CEO of De Beers, and Canada’s Government of the Northwest Territories (GNWT). Cleaver is being recognized for De Beers’ work in accelerating women’s professional advancement and GNWT is being recognized for its responsible diamond mining practices which ensures a sustainable future for the indigenous tribes and wildlife that surround the mining operations.

For more information and to purchase tickets/sponsorships for the Diamonds Do Good Awards,  visit diamondsdogoodawards.org.BorsheimsDoGood2

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Most Popular