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Boryana Straubel, Founder of ‘Generation Collection’ Jewelry Company, Dies at 38

The company makes use of recycled metals for its designs.

Published

2 years ago

July 1, 2021

INSTORE Staff

Boryana Straubel, founder of the the jewelry company Generation Collection, has died.

She was 38, The New York Times reports.

Straubel was hit by a car while riding her bicycle in Washoe County, NV.

Generation Collection, which opened in April, makes use of recycled metals for its designs. She formed the company after she “learned that precious metals like gold were a large component of electronic waste,” according to The Times.

Straubel was born in Bulgaria and arrived in the U.S. in 2005 and earned a degree in economics at the University of California at Berkeley. She joined Tesla and worked in several areas of the business, including human resources.

She was married to Jeffrey Brian Straubel, a co-founder of Tesla.

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