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Brain Squad Members Share Their Hottest Sellers for December




Sterling silver pendant with 12-carat sunset quartz and white sapphires (0.53 TCW) by Frank Reubel, $725.

Frank Reubel (specifically their sunset quartz pieces). — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Top-Selling Jewelry Brands in December

Pandora (14), Frederic Duclos (8), Gabriel & Co. (8), Alex & Ani (7), Hearts on Fire (7), Gemsone (6), Lafonn (6), Southern Gates (5), Citizen (4), Officina Bernardi (4), Rolex (4), Stuller (4), Artistry (3), Berco (3), Chamilia (3), ELLE (3), Honora (3), Kit Heath (3), Ostbye (3), Royal Chain (3), Simply Diamonds (3), Vahan (3).

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in January.

  • Carla earrings were very popular. Diamond studs were amazingly hot. We made up 0.10 TCW pairs set in 14K gold and sold them for $99. It was a great way to get guys into the stud market. — Matt Doumato, Ephraim Doumato Jewelers, Greenville, RI 
  • Sethi Couture stacker bands, Hearts On Fire, Allison-Kaufman diamond bracelets. — Ray Lantz, The Diamond Center, Claremont, CA
  • Diamond earrings, Shimmering Diamonds by Ostbye, morganite, Kit Heath, sterling silver in the $200-$400 price point. Will be reordering all of the above. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Stuller wedding bands and engagement mounts and vintage sterling jewelry. Especially popular were circa 1890s love tokens. — James Doggett, Doggett Jewelry, Kingston, NH
  • Diamond stud earrings were all the rage! Designs by Gabriel & Co., Artistry, and Southern Gates by The Cargo Hold also sold well. — Jane Johnson, RM Johnson & Sons, Salem, VA
  • Lovebright items from Ashi: cluster pendants, earrings, and rings in 0.35 TCW to 0.75 TCW. Pendants and bracelets by Vahan, colored stone jewelry by EMA and Empire. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Mostly custom. The rest was very low price point compared to previous years. — Elizabeth Breon, Coast Jewelers, Florence, OR
  • Gemsone Twogether and Rhythm of Love designs both sold very well; however, best-selling categories were ladies color stone jewelry, rings, earrings and pendants. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL
  • We made a bunch of custom pendants this year, especially dog tag styles, and Pure Grown lab-made diamonds continue to gain momentum. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Tom Kruskal’s handmade designs were our holiday winner, as well as the new kid in town, Les Georgettes fashion cuffs with the reversible leather inserts. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Did great with eclectic sterling silver and bead bracelets, small hoop and huggie earrings, and sapphire earring/pendant “matchy match.” — Alan Goodheart, Goodheart’s Jewelry, Overland Park, KS
  • Adjustable bracelets, inside/outside hoops, journey necklaces, two-tone rings. — Linda Niemi, CKarats, Clinton, MS



Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




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Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

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24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




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Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

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Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.




Cultured Cuff

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14K yellow gold earrings with diamonds.

Effortless Elegance

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Platinum and emerald ring.

Emerald Empress

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14K yellow gold necklace.

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Watch with aluminum case and silicon strap in mesh optic.

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