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Brain Squad Members Share Their Hottest Sellers for November

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Doing very well with Lafonn — a good price point for these days. For gold jewelry, Norgem Designs, and for bridal, Facets USA!” Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY

Oval halo ring by Lafonn in 18K rose gold-bonded sterling silver with simulated morganite and simulated diamonds, $180, lafonn.com

Top-Selling Jewelry Brands in November

Gabriel & Co. (6), Pandora (6), Rolex (6), Stuller (5), Alex & Ani (4), Hearts on Fire (4), Lafonn (4), Les Georgettes (4), Vahan (4), Allison-Kaufman (3), Citizen (3), Berco (2), Cargo Hold (2), Carla (2), Fossil (2), John Hardy (2), Keith Jack (2), QALO (2), Rembrandt Charms (2), Ronaldo (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in December.

  • UNO de 50 has been a fun new designer for us. Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond tennis bracelets. I sold more in the month of November than all of 2016. Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Halo rings are still hot, both for bridal and color. More folks looking for and buying yellow gold: chains, layered necklaces, pendants. Mark Kasuba, M. Edward Jewelers, Pittsfield, MA
  • Stackables, rose gold moissanite and engagement rings, QALO. Nathan George, Joshua’s Fine Jewelry, Russellville, AR
  • We did great with Allison-Kaufman bridal and gemstone pieces. Erica Lorenz, Michael & Sons, Reno, NV
  • Gabriel & Co. bridal and fashion, Ronaldo bracelets and Lafonn — all great this month! LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Stuller semi-mount engagement rings mean there will be some happy couples during the holidays, while Hugo Kohl was extremely popular with the be-backs. James Doggett, Doggett Jewelry, Kingston, NH
  • The newly introduced Magnificence diamond line [via Gem Star Imports] … hot hot hot! Has potential to be the next “dancing diamonds.” If you were snoozin’ on this one, you’re losin’. J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA
  • Stylish gals are loving the new Les Georgettes cuff bracelets with reversible leather inserts … classy cuffs!! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • I’ve been selling lots of bracelets, so I’m reordering wire to make them with, more frequently than I have in a long time. Janne Etz, Contemporary Concepts, Cocoa, FL
  • We used Berco’s flier for Thanksgiving week, did well with silver and Mommy Chic items. Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • Selling like mad, 60-inch strands of tiny faceted gem beads, spinel, garnets, moonstones. Key to their success is that they are well-cut, shimmer enticingly, and are priced for gift giving. Eve J. Alfille, Eve J. Alfille Gallery & Studio, Evanston, IL
  • Rolex as always and diamond bezel pendants at all price points are hot hot hot right now! Josh Pruschen, Maxon Fine Jewelry, Springfield, MO
  • Our best sellers were Elizabeth Locke, Penny Preville and wedding bands. There was a big mix of a lot of other pieces and services that were sold. Oh….and two incredible pieces from Victor Velyan. Marc Majors, Sam L. Majors, Midland, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month

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Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple. resolve.ngo

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription. gemcoloracademy.com

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Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source. jewelersboard.com

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants. gia.edu

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America. jewelers24kclub.com

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.

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Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.

$25

etsy.com/shop/paintmydream

Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.

$16

timestonegoods.com

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See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

clientbookretail.com

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.

$16.95

adriennerubin.com/diamonds-and-scoundrels

Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:

$40

gem-water.com

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Jewelry

From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.

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Cultured Cuff

Lush with the gold and burnt umber hues of autumn, this new Evocateur cuff takes its inspiration from the iconic stained glass of architect Frank Lloyd Wright. A special statement piece and a unique tribute to a legendary American talent.

evocateurstyle.com

$378

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14K yellow gold earrings with diamonds.

Effortless Elegance

Hannah G’s signature is simple, interchangeable looks: Think shimmering diamonds accented with pops of color, hoop earrings with swappable charms, and streamlined gold with subtle textural accents. This fresh, remarkable brand nails style without sacrificing timelessness in a way your customers will be hard-pressed to resist.

hannahgjewelry.com

$1,120

Platinum and emerald ring.

Emerald Empress

The new Emerald Platinum collection from Mia Katrin for Jewel Couture brings pure, old Hollywood elegance and glamour to the modern age. Opulent platinum settings offer a delicate dance of intricate details and clean negative space to make an unforgettable impact.

jeweljewel.com

$7,800

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14K yellow gold necklace.

Chic and Sensual

We’re seeing an Instagram influx of sinuous, clavicle-caressing chains, and these sleek herringbone beauties from Ashley Zhang nail the trend perfectly. Lovely layered or solo, and sufficiently substantial to transition into sweater weather. Available in 3mm or 5mm width to suit all tastes.

ashleyzhangjewelry.com

$500

Watch with aluminum case and silicon strap in mesh optic.

Celestial Radiance

Inspired by one of nature’s most glorious phenomena — The Northern Lights — this striking new True Aurora collection of watches from Bering Time offers an array of dazzling color options. These modern, sporty timepieces are the perfect way to add a bewitching splash of color to your customers’ wrists.

beringtime.com

$119

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