Tips and How-To

Brainstorm: Let Stylists Take Over Your Front Window

Let local students show off their skills.

Published

8 years ago

August 30, 2016

INSTORE Staff Instore September 2016 Issue

IS THERE A COLLEGE that offers design or visual merchandising courses near you? Why not set aside one of your front windows each month (start with bridal this October) for young stylists to show off their skills. Tell them they can use whatever props they like, no matter how unconventional (motorcycle parts, old photos, their own funky mannequins …). Good or bad, the results are likely to be head-turning, and people will appreciate the chance you are giving students to build their portfolios.

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."