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Brainstorm: Let Stylists Take Over Your Front Window

Let local students show off their skills.

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Let visual merchandising students take over your window

IS THERE A COLLEGE that offers design or visual merchandising courses near you? Why not set aside one of your front windows each month (start with bridal this October) for young stylists to show off their skills. Tell them they can use whatever props they like, no matter how unconventional (motorcycle parts, old photos, their own funky mannequins …). Good or bad, the results are likely to be head-turning, and people will appreciate the chance you are giving students to build their portfolios.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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