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Brainstorm: Let Stylists Take Over Your Front Window

Let local students show off their skills.

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Let visual merchandising students take over your window

IS THERE A COLLEGE that offers design or visual merchandising courses near you? Why not set aside one of your front windows each month (start with bridal this October) for young stylists to show off their skills. Tell them they can use whatever props they like, no matter how unconventional (motorcycle parts, old photos, their own funky mannequins …). Good or bad, the results are likely to be head-turning, and people will appreciate the chance you are giving students to build their portfolios.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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