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Brainstorm: Offer To Blog From the Trade Shows You Attend

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Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Tips and How-To

Brainstorm: Offer To Blog From the Trade Shows You Attend

mm

Published

on

Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular