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Brainstorm: Offer To Blog From the Trade Shows You Attend

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Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Brainstorm: Offer To Blog From the Trade Shows You Attend

mm

Published

on

Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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