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Brainstorm: Offer To Blog From the Trade Shows You Attend

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Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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