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Brainstorm: Offer To Blog From the Trade Shows You Attend

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Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Brainstorm: Offer To Blog From the Trade Shows You Attend

mm

Published

on

Bloggers need content. And you need exposure. Why not volunteer to act as a correspondent, filing from trade shows, for your area’s top fashion blogger. Photos, video, images … none of it needs to be of a high professional quality in the world of blogs, yet these forums can put you in direct touch with hard-core jewelry enthusiasts and burnish your reputation as a local expert on jewelry trends. Grab your fedora and sharpen your pencil, young Ed Murrow.

This article originally appeared in the April 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular