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Breakfast at Tiffany’s Turns 60, Email Turns 50, and More October Dates to Celebrate

And for those who find Columbus Day “problematic”, there’s Leif Erikson Day.





1 EMAIL TURNS 50 THIS YEAR — that first missive bearing the @ sign was fired off in October 1971. To mark this milestone, think of a promotion to get more people to opt into your email list (“Free ring polish while you wait!”), while also coming up with a way to tame your own personal use (maybe a “yesterbox”, which allows you to only check day-old email, thus bringing calm to your relationship with your inbox).

5 Mark the 60TH ANNIVERSARY OF THE BREAKFAST AT TIFFANY’S PREMIERE by inviting young couples to come in for a morning bite at your store to browse your bridal selection.

9 Celebrate LEIF ERIKSON DAY by showing off labradorite, named for the place where he made landfall; iolite, which he used as a navigation tool; and thulite (Norway’s national gemstone).

31 On HALLOWEEN, show your community your true self with your choice of costume: Catwoman? Race car driver? Joan Jett? Have fun and lower the threshold resistance to your store.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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