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Breakfast at Tiffany’s Turns 60, Email Turns 50, and More October Dates to Celebrate

And for those who find Columbus Day “problematic”, there’s Leif Erikson Day.

Published

3 years ago

September 14, 2021

INSTORE Staff Instore September 2021 Issue

1 EMAIL TURNS 50 THIS YEAR — that first missive bearing the @ sign was fired off in October 1971. To mark this milestone, think of a promotion to get more people to opt into your email list (“Free ring polish while you wait!”), while also coming up with a way to tame your own personal use (maybe a “yesterbox”, which allows you to only check day-old email, thus bringing calm to your relationship with your inbox).

5 Mark the 60TH ANNIVERSARY OF THE BREAKFAST AT TIFFANY’S PREMIERE by inviting young couples to come in for a morning bite at your store to browse your bridal selection.

9 Celebrate LEIF ERIKSON DAY by showing off labradorite, named for the place where he made landfall; iolite, which he used as a navigation tool; and thulite (Norway’s national gemstone).

31 On HALLOWEEN, show your community your true self with your choice of costume: Catwoman? Race car driver? Joan Jett? Have fun and lower the threshold resistance to your store.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”