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Breakfast at Tiffany’s Turns 60, Email Turns 50, and More October Dates to Celebrate

And for those who find Columbus Day “problematic”, there’s Leif Erikson Day.

Published

3 years ago

September 14, 2021

INSTORE Staff Instore September 2021 Issue

1 EMAIL TURNS 50 THIS YEAR — that first missive bearing the @ sign was fired off in October 1971. To mark this milestone, think of a promotion to get more people to opt into your email list (“Free ring polish while you wait!”), while also coming up with a way to tame your own personal use (maybe a “yesterbox”, which allows you to only check day-old email, thus bringing calm to your relationship with your inbox).

5 Mark the 60TH ANNIVERSARY OF THE BREAKFAST AT TIFFANY’S PREMIERE by inviting young couples to come in for a morning bite at your store to browse your bridal selection.

9 Celebrate LEIF ERIKSON DAY by showing off labradorite, named for the place where he made landfall; iolite, which he used as a navigation tool; and thulite (Norway’s national gemstone).

31 On HALLOWEEN, show your community your true self with your choice of costume: Catwoman? Race car driver? Joan Jett? Have fun and lower the threshold resistance to your store.

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."