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Breakfast at Tiffany’s Turns 60, Email Turns 50, and More October Dates to Celebrate

And for those who find Columbus Day “problematic”, there’s Leif Erikson Day.

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1 EMAIL TURNS 50 THIS YEAR — that first missive bearing the @ sign was fired off in October 1971. To mark this milestone, think of a promotion to get more people to opt into your email list (“Free ring polish while you wait!”), while also coming up with a way to tame your own personal use (maybe a “yesterbox”, which allows you to only check day-old email, thus bringing calm to your relationship with your inbox).

5 Mark the 60TH ANNIVERSARY OF THE BREAKFAST AT TIFFANY’S PREMIERE by inviting young couples to come in for a morning bite at your store to browse your bridal selection.

9 Celebrate LEIF ERIKSON DAY by showing off labradorite, named for the place where he made landfall; iolite, which he used as a navigation tool; and thulite (Norway’s national gemstone).

31 On HALLOWEEN, show your community your true self with your choice of costume: Catwoman? Race car driver? Joan Jett? Have fun and lower the threshold resistance to your store.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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