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BreastMilkJewelry.com? Yep, It’s a Real Website and an Actual Business

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You decide if it’s weird or brilliant.

Kyra Brooks, a former nurse who’s now a stay-at-home mom, tells Fox 4 News that when she was breastfeeding her daughter she “wanted a tangible way to capture this bond that I had with her.” That ambition eventually gave rise to a thriving enterprise in which people mail her their breast milk that Brooks uses to make beads for necklaces, charm bracelets, pearls, rings and earrings. Her Facebook page now has more than 18,000 likes, and she also has a nifty website with a peculiar URL. “Some people thought it was weird, some people thought it was the best idea ever,” she says.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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