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Bridal Jewelry Sales Gain, Especially in the Northeast

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BRIDAL SALES are trending up for Brain Squad jewelers, with 48% reporting sales that were up or way up (more than 25%). The Northeast reported the biggest gains, with only 13% of jewelers reporting decreased bridal sales. The South and Canada had more jewelers who lost sales, with 35% of Canadian jewelers and 32% of Southern jewelers reporting decreases. The Midwest saw the greatest proportion of jewelers whose sales stayed flat, with 44% reporting little movement in their bridal jewelry performance.

Statistics on bridal jewelry sales

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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