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Bridal Jewelry Sales Gain, Especially in the Northeast

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BRIDAL SALES are trending up for Brain Squad jewelers, with 48% reporting sales that were up or way up (more than 25%). The Northeast reported the biggest gains, with only 13% of jewelers reporting decreased bridal sales. The South and Canada had more jewelers who lost sales, with 35% of Canadian jewelers and 32% of Southern jewelers reporting decreases. The Midwest saw the greatest proportion of jewelers whose sales stayed flat, with 44% reporting little movement in their bridal jewelry performance.

Statistics on bridal jewelry sales

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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