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Bridal Jewelry Sales Gain, Especially in the Northeast

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BRIDAL SALES are trending up for Brain Squad jewelers, with 48% reporting sales that were up or way up (more than 25%). The Northeast reported the biggest gains, with only 13% of jewelers reporting decreased bridal sales. The South and Canada had more jewelers who lost sales, with 35% of Canadian jewelers and 32% of Southern jewelers reporting decreases. The Midwest saw the greatest proportion of jewelers whose sales stayed flat, with 44% reporting little movement in their bridal jewelry performance.

Statistics on bridal jewelry sales

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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