Headlines

Brilliant Earth Continues Showroom Expansion

The jewelry retailer is opening its 21st and 22nd locations.

Published

2 years ago

September 6, 2022

INSTORE Staff

Brilliant Earth’s Atlanta showroom. Photography: Courtesy MG2/Brilliant Earth

Brilliant Earth (San Francisco) is planning to open two more showrooms, one in Detroit and the other in St. Louis, according to a company press release. Intended to complement and support the brand’s digital channels, its physical showrooms aim to create a seamless transition between its channels.

The “digital-first” jewelry company already has showrooms in major cities like Dallas, Minneapolis, Los Angeles, San Diego, Portland, Boston and Washington, D.C., among many others.

The Detroit showroom is located in the Birmingham Shopping District, and the St. Louis showroom is is located in the Maryland Plaza Shopping District, both premier shopping locations. Each will feature a one-on-one shopping experience guided by the brand’s jewelry experts.

The showroom openings also coincide with the launch of the brand’s new “Truly Brilliant” Collection.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”