Press Releases

Brilliant Earth Launches Gender Fluid Jewelry Collection, Inclusive Sizing

It’s now available exclusively at Brilliant Earth showrooms and its website.

Published

3 years ago

November 6, 2020

INSTORE Staff

(PRESS RELEASE) SAN FRANCISCO, CA – Brilliant Earth, the leader in ethically sourced bridal and fine jewelry, announces the launch of the Mx Collection. Made for everyone, the Mx Collection features a modern take on traditional fine jewelry design resulting in fresh, gender fluid styles – one of which will be featured in the upcoming Hulu Original film, Happiest Season. Alongside the Mx Collection release, Brilliant Earth is also launching expanded sizing to provide a more inclusive range of sizes for all jewelry enthusiasts to enjoy.

The Mx Collection features four engagement rings and nine wedding bands, all available in Platinum, 18K White Gold, 18K Yellow Gold and 14K Rose Gold. Combining expert craftsmanship and inclusive design, the Mx Collection offers a fresh take on fine jewelry designed for every occasion, with designs appealing to all genders, non-binary and fluid identities. Standout pieces include the Cielo Ring, Helix Diamond Ring, Zenith Ring and Insignia Ring.

Cielo Ring and Helix Diamond Ring

Zenith Ring and Insignia Ring

“At Brilliant Earth, we support all forms of love,” said Beth Gerstein, Co-Founder and Co-CEO of Brilliant Earth. “Offering Rings for Everyone is an important part of our mission to inspire a more compassionate jewelry industry. The Mx Collection, along with the addition of inclusive sizing, allows us to offer a broader assortment of beautiful and ethically sourced fine jewelry so all couples can express their love for each other.”

Additionally, the Horizontal Petite Comfort Fit engagement ring from the Mx Collection will be featured in Happiest Season, the upcoming romantic comedy directed by Clea DuVall and starring Kristen Stewart, Mackenzie Davis, Alison Brie, Aubrey Plaza, Daniel Levy, Mary Holland, Burl Moseley, Victor Garber and Mary Steenburgen. The film, which debuts exclusively in the U.S. on Hulu on November 25th, is the first major LGBTQ+ holiday rom-com from a major studio. Happiest Season hilariously captures the range of emotions tied to wanting your family’s acceptance, being true to yourself, and trying not to ruin Christmas.

The collection is available now exclusively at Brilliant Earth showrooms and on BrilliantEarth.com. Prices for engagement ring settings range from $550 to $1,190 and $790 to $3,690 for wedding bands. For additional information, please visit BrilliantEarth.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”