Press Releases

Brilliant Earth Unveils New Showroom in New York City’s Nolita Neighborhood

The Elizabeth Street location expands the company’s showroom fleet to 39.

Published

6 months ago

November 13, 2024

Press Releases

Brilliant Earth Unveils New Showroom in New York City’s Nolita Neighborhood

Brilliant Earth Nolita Showroom Interior

(PRESS RELEASE) SAN FRANCISCO — Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, global leader in ethically sourced fine jewelry, announced the opening of its first street-level showroom in New York City. The showroom is located at 255 Elizabeth Street in Nolita and expands the Company’s retail footprint to four locations in the New York Metropolitan area, a critical market for its growing Northeast customer base.

The inviting floorplan includes a jewelry try-on bar, offering customers a hands-on and engaging holiday shopping experience and includes dedicated private spaces for the Company’s signature one-on-one bridal and fine jewelry appointments.

“We are committed to serving our customers where they live and shop, ensuring that our personalized and joyful shopping experience is always within reach,” said Beth Gerstein, co-founder and CEO. “Opening our doors in this vibrant Nolita neighborhood, particularly during the holiday season, is an exciting step forward for us, and we look forward to serving this dynamic community.”

The opening of the Nolita showroom provides customers in the greater New York Metropolitan area with two convenient options in Manhattan, along with additional locations in Brooklyn and at the Roosevelt Field Mall on Long Island.

“This new location is an important milestone in our brand’s evolution,” commented Chief Brand Officer Pam Catlett. “As our first street-level location in New York, we’re delighted to bring our distinct bridal, wedding and fine jewelry collections to more consumers. We are thrilled to be in this vital New York City neighborhood that’s always been a center of style and self-expression.”

Brilliant Earth’s award-winning engagement rings will be available for customers interested in immediate purchases, alongside design-your-own pieces and personalized service via 1:1 appointments. Customers can also explore the Company’s newest fine jewelry collections, including the Jane Goodall Collection, the Perfect Collection, the Sol Collection, as well as other fine jewelry, including Zodiac pendants, nameplate necklaces, and bold gemstone cocktail rings.

For more information, please visit BrilliantEarth.com.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.