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Bring Excitement Back to Father’s Day, and More Important Dates for June

On Splurge Day, your customers should be thinking about one place: your store.

Published

5 years ago

May 18, 2021

INSTORE Staff Instore May 2021 Issue

20 Johnny Depp, Brad Pitt, Jamie Foxx, Pharrell Williams. Think of the biggest male fashion icons of the last two decades, and you’ll realize two things: Most of them are nearly 60, and they all wear jewelry. Why then is it so hard for people to associate jewelry with FATHER’S DAY? Jewelers must take some of the blame. Kids and wives seem particularly challenged when it comes to Father’s Day gifts. They need ideas. And jewelers should be providing them. Get imaginative and ramp up your marketing this June.

1 Today is SAY SOMETHING NICE DAY. Consultant Megan Crabtree suggests you create a bulletin board in the back of the store where all team members can put a Post-it stating one thing they love about a team member.

8 On NATIONAL BEST FRIENDS DAY, be sure to post gift ideas on social media that people can purchase for their BFF. One that immediately comes to mind: matching bracelets.

18 It’s a scientifically proven fact: Occasional self-treats are good for mental health. On NATIONAL SPLURGE DAY, come up with selections or a shared marketing plan (maybe with a pedicurist) that encourages your customers to reward themselves.

97 Years of Family History, One Right Decision: How Malloves Jewelers Found the Right Partner to Close with Grace

Marc Levin’s grandfather Max founded Malloves Jewelers in Middletown, CT, in 1928. Nearly a century later, Marc — the third-generation owner — knew it was time to retire. He’d watched friends and fellow jewelers navigate store closings with Wilkerson’s help, and their recommendations were hard to ignore. Once he connected with the Wilkerson team, the decision was clear. “They made me feel like family,” he says. Wilkerson’s team handled every detail day by day, kept Marc informed every step of the way and delivered results that met and exceeded his financial goals. Watch Marc share the story of Malloves Jewelers’ final chapter — and why he slept soundly through all of it.