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Bring Excitement Back to Father’s Day, and More Important Dates for June

On Splurge Day, your customers should be thinking about one place: your store.

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20 Johnny Depp, Brad Pitt, Jamie Foxx, Pharrell Williams. Think of the biggest male fashion icons of the last two decades, and you’ll realize two things: Most of them are nearly 60, and they all wear jewelry. Why then is it so hard for people to associate jewelry with FATHER’S DAY? Jewelers must take some of the blame. Kids and wives seem particularly challenged when it comes to Father’s Day gifts. They need ideas. And jewelers should be providing them. Get imaginative and ramp up your marketing this June.

1 Today is SAY SOMETHING NICE DAY. Consultant Megan Crabtree suggests you create a bulletin board in the back of the store where all team members can put a Post-it stating one thing they love about a team member.

8 On NATIONAL BEST FRIENDS DAY, be sure to post gift ideas on social media that people can purchase for their BFF. One that immediately comes to mind: matching bracelets.

18 It’s a scientifically proven fact: Occasional self-treats are good for mental health. On NATIONAL SPLURGE DAY, come up with selections or a shared marketing plan (maybe with a pedicurist) that encourages your customers to reward themselves.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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