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Bring Excitement Back to Father’s Day, And More Important Dates For June

On Splurge Day, your customers should be thinking about one place: your store.

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20 Johnny Depp, Brad Pitt, Jamie Foxx, Pharrell Williams. Think of the biggest male fashion icons of the last two decades, and you’ll realize two things: Most of them are nearly 60, and they all wear jewelry. Why then is it so hard for people to associate jewelry with FATHER’S DAY? Jewelers must take some of the blame. Kids and wives seem particularly challenged when it comes to Father’s Day gifts. They need ideas. And jewelers should be providing them. Get imaginative and ramp up your marketing this June.

1 Today is SAY SOMETHING NICE DAY. Consultant Megan Crabtree suggests you create a bulletin board in the back of the store where all team members can put a Post-it stating one thing they love about a team member.

8 On NATIONAL BEST FRIENDS DAY, be sure to post gift ideas on social media that people can purchase for their BFF. One that immediately comes to mind: matching bracelets.

18 It’s a scientifically proven fact: Occasional self-treats are good for mental health. On NATIONAL SPLURGE DAY, come up with selections or a shared marketing plan (maybe with a pedicurist) that encourages your customers to reward themselves.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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