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Bring Excitement Back to Father’s Day, and More Important Dates for June

On Splurge Day, your customers should be thinking about one place: your store.

Published

4 years ago

May 18, 2021

INSTORE Staff Instore May 2021 Issue

20 Johnny Depp, Brad Pitt, Jamie Foxx, Pharrell Williams. Think of the biggest male fashion icons of the last two decades, and you’ll realize two things: Most of them are nearly 60, and they all wear jewelry. Why then is it so hard for people to associate jewelry with FATHER’S DAY? Jewelers must take some of the blame. Kids and wives seem particularly challenged when it comes to Father’s Day gifts. They need ideas. And jewelers should be providing them. Get imaginative and ramp up your marketing this June.

1 Today is SAY SOMETHING NICE DAY. Consultant Megan Crabtree suggests you create a bulletin board in the back of the store where all team members can put a Post-it stating one thing they love about a team member.

8 On NATIONAL BEST FRIENDS DAY, be sure to post gift ideas on social media that people can purchase for their BFF. One that immediately comes to mind: matching bracelets.

18 It’s a scientifically proven fact: Occasional self-treats are good for mental health. On NATIONAL SPLURGE DAY, come up with selections or a shared marketing plan (maybe with a pedicurist) that encourages your customers to reward themselves.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."