Connect with us

Press Releases

Bringing Color and Flower Power, Reena Ahluwalia to Debut New Collections at JCK Las Vegas

mm

Published

on

(press release) LAS VEGAS, NV – Continuing their innovative streak, Reena Ahluwalia and Aaron Shum will be unveiling two new collections at the upcoming JCK Las Vegas – The Alyssum Collection and the silver Soul Carousel spinning jewelry collection. Also making its Las Vegas debut will be Color Carousel, a dramatic statement spinning necklace by Reena Ahluwalia.

What is common in both? Both collections are fresh, exciting and budget conscious. The designs are thoughtfully created for self-purchasers and women who want to express themselves uniquely, but don’t want to break the bank.

With the new Alyssum Collection, Reena Ahluwalia is set to bring flower power back.

A lightweight, easy, breezy collection that has fresh energy and excitement. The collection is inspired by Alyssum, a flower with sweet lingering fragrance. The four petals of Alyssum represent love, passion, dreams and hope. The collection uses Reena Ahluwalia’s signature motif – a quatrefoil with star at its center, also her logo. Set in diamonds, the lightweight pieces are available in 18K rose, yellow and white gold, including some with enamel. Reena has used enamel to display color, attitude and individual expressions that consumers are seeking today. The Alyssum collection starts at US $499 retail.

Advertisement

Also being presented is the new sterling silver Soul Carousel spinning collection from Coronet By Reena Ahluwalia. An explosion of color, the striking rings spin in a hyper-energized rainbow palette set with Swarovski® Created Stones. A signature ‘pointer’ design element points to the true center of our being and reminds us to live our life to its fullest and in all colors. Says Reena,“My creations are driven by the idea of self-identity, expression and celebration. Color is all about personal meaning and it’s use, a unique individual expression”. The super affordable, high-on-fashion collection starts at USD $299 retail.

Besides the two new collections, new pieces from Coronet By Reena Ahluwalia’s iconic Inner Brilliance spinning diamonds collection will be at the show. Visitors will also get to feast their eyes on the Guinness Book of World Records title for the Coca-Cola-inspired diamond handbag with nearly 10,000 diamonds. Booth, B-47139, Hong Kong Pavilion. JCK Las Vegas.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular