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Bringing Color and Flower Power, Reena Ahluwalia to Debut New Collections at JCK Las Vegas

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(press release) LAS VEGAS, NV – Continuing their innovative streak, Reena Ahluwalia and Aaron Shum will be unveiling two new collections at the upcoming JCK Las Vegas – The Alyssum Collection and the silver Soul Carousel spinning jewelry collection. Also making its Las Vegas debut will be Color Carousel, a dramatic statement spinning necklace by Reena Ahluwalia.

What is common in both? Both collections are fresh, exciting and budget conscious. The designs are thoughtfully created for self-purchasers and women who want to express themselves uniquely, but don’t want to break the bank.

With the new Alyssum Collection, Reena Ahluwalia is set to bring flower power back.

A lightweight, easy, breezy collection that has fresh energy and excitement. The collection is inspired by Alyssum, a flower with sweet lingering fragrance. The four petals of Alyssum represent love, passion, dreams and hope. The collection uses Reena Ahluwalia’s signature motif – a quatrefoil with star at its center, also her logo. Set in diamonds, the lightweight pieces are available in 18K rose, yellow and white gold, including some with enamel. Reena has used enamel to display color, attitude and individual expressions that consumers are seeking today. The Alyssum collection starts at US $499 retail.

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Also being presented is the new sterling silver Soul Carousel spinning collection from Coronet By Reena Ahluwalia. An explosion of color, the striking rings spin in a hyper-energized rainbow palette set with Swarovski® Created Stones. A signature ‘pointer’ design element points to the true center of our being and reminds us to live our life to its fullest and in all colors. Says Reena,“My creations are driven by the idea of self-identity, expression and celebration. Color is all about personal meaning and it’s use, a unique individual expression”. The super affordable, high-on-fashion collection starts at USD $299 retail.

Besides the two new collections, new pieces from Coronet By Reena Ahluwalia’s iconic Inner Brilliance spinning diamonds collection will be at the show. Visitors will also get to feast their eyes on the Guinness Book of World Records title for the Coca-Cola-inspired diamond handbag with nearly 10,000 diamonds. Booth, B-47139, Hong Kong Pavilion. JCK Las Vegas.

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