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Plumb Club’s February Podcasts Focus on Attracting and Educating Customers

The podcasts provide strategies, knowledge and immediately actionable steps from industry leaders.

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Plumb Club’s February Podcasts Focus on Attracting and Educating Customers

(PRESS RELEASE) NEW YORK — A key component of any retail jewelry business is finding ways to expose the store to new customers and then enticing those customers to come in. Younger customers often respond well to out-of-the-box thinking and tactics that appeal to their sense of fun and uniqueness. As importantly, once a customer is in the store, it’s essential that you are armed with the knowledge and tools to educate them and assuage any concerns they may have. In keeping with those objectives, the successful Plumb Club Podcast Series introduces its February topics. Both podcasts, delivered by experts in the field, are available in the “Listen” area of the Jewelers Resource Center along with an extensive library of other retailer dedicated topics.

Piercing & Zapping Parties 101: Curating the perfect ear and wearing permanent jewelry are two of the biggest recent fine jewelry trends. In this informative “How-To” podcast, Duvall Osteen and Katherine Whitacre, on behalf of Plumb Club Member Chic Pistachio, provide you pro tips for producing successful piercing and “zapping” parties to bring more Gen Z and Millennial customers into the store. Discover the tools required and the pitfalls to avoid so that your customers will have an exciting and pleasant experience of self-expression and/or gifting that they can talk about and share on social media, all with your expert help.

From the Laboratory: Everything Retailers Need to Know about Disclosure and Detection of Diamonds: Retailers are ultimately responsible for the final disclosure of the origin of the diamonds and diamond jewelry they sell. Before going across that final 18 inches of sales counter, diamonds must go through multiple processes including screening and detection, and laboratory testing and analysis to ensure that the consumer receives exactly what the retailer has represented as origin. Alethea Inns, Chief Learning Officer for Plumb Club Member, Gemological Science International, outlines some of the ways a retailer can best detect and disclose laboratory grown diamonds, and why accurate disclosure of diamond origin is essential to the health of the jewelry industry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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