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Briteco Announces New Rewards Program for Its Free Jewelry Appraisal System

New benefit exclusively for BriteCo jeweler partners allows users to earn points for every customer appraisal.




(PRESS RELEASE) EVANSTON, IL — BriteCo jewelry insurance has launched a new initiative May 14, 2021 designed to add value and reward continued loyalty among the company’s more than 2,000 retail jeweler partners across the USA. The new program entitled BriteCo Rewards allows retail jewelers to earn rewards points redeemable toward gift cards when completing appraisals using the free BriteCo, cloud-based appraisal system.

When BriteCo jeweler partners finalize a customer appraisal in the BriteCo Appraisal Management System, they automatically earn points that accrue in a special BriteCo Rewards account, accessible in the appraisal system. Points can be redeemed by jewelers for gift cards from a myriad of fine retailers, including Apple, Target, Best Buy, Starbucks and more, or even redeemed for Mastercard Gift Cards.

“One of the hallmarks of our BriteCo mission has always been finding ways to make appraisals more fun,” said Dustin Lemick, BriteCo founder and CEO. “Creating a points-based rewards program was the logical next step to add value and reward our jeweler partners,” he added.

BriteCo jeweler partners will now see a “Rewards” tab when logging into the BriteCo Appraisal Management System where they can view their current points balance and available rewards. In
a special promotion to introduce the rewards program, users are able to earn 2x points with every customer appraisal they finalize over the next 30 days starting May 14, 2021. Learn more at

The BriteCo Appraisal Management System is a free, cloud-based software tool designed to help retail jewelers create accurate, professional appraisals for their customers in a matter of minutes. Retail jewelers wanting to learn more can visit




Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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