Giovanni Feroce
(PRESS RELEASE) FERMO, ITALY — Brosway Italia announces Giovanni Feroce, the original CEO of jewelry maker Alex and Ani, who was responsible for the retailer’s explosive growth, from a small $2 million-dollar Rhode Island based retail family operation to a billion-dollar global powerhouse is back in the jewelry industry at a strategic level.
“I am a big believer that life comes full circle” says the naturalized American citizen, whose family immigrated from Italy when he was a child. “To have the privilege to broaden the vision and hard work of Brosway Italia’s legendary founder Lanfranco Beleggia and his talented family and company employees in the United States is a dream come true for me.”
Mr. Feroce’s consultancy, GF Strategic Consulting, will serve as a strategic advisor to Brosway Italia (U.S.) CEO, Beatrice Beleggia. “I am looking forward to executing an aggressive expansion in the United States while simultaneously taking advantage of the mentorship and marketing expertise that comes with working with Giovanni”, added Ms. Beleggia; Both expect the announcement will lead to excitement, positively impacting talent acquisition and retail partnerships. As a first step, Mr. Feroce will be adding his team of Digital Strategy experts and National Sales expertise.
“We will be a Top 5 brand in the United States within the next 36 months,” said Mr. Feroce. “I wouldn’t wait if I were a retailer to get on board.” He went on to say that there is a very straight forward and simple reason he got involved with such a great company and its superior products. “Last time I was directly in this industry, I brought the United States to the world and now I have the opportunity to bring Italia to the United States. When it comes to fashion, Italian style and design cannot be beaten and our marketing will show that.” Get ready America, here comes Italy.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
