Press Releases

Brosway Presented Its Collections at JCK

Its goal is to grow in the US market.

Published

5 years ago

June 7, 2019

INSTORE Staff

Brosway Presented Its Collections at JCK

(PRESS RELEASE) Brosway, the Italian fashion jewelry brand participated to the JCK show in Las Vegas from 31st May to 3rd June at Sands Expo & The Venetian.

At the JCK, Brosway presented the men’s and women’s latest jewelry and watch collections, confirming its appealing creativity, capturing the American and worldwide customers.

New styles presented included those such as Horizon, Easy, Script lines and Volano watches, Brosway’s stainless steel Chakra bracelets, best hits of the season, reinforced the brand’s positioning and attracted new potential clients.

Brosway arrived to the exhibition in Las Vegas with an already strong positioning and great dedication towards its growth in the U.S. market.

The Italian fashion jewelry of Brosway joined the show, strong of its goal to grow in the US market thanks to a powerful marketing and communication strategy, which has made it one of the leading fashion jewelry brand in Italy and Europe since 2002.

JCK stands as one the major partnership to support the brand ‘s development strategy to hit US market and international one.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”