Jewelry stores that instill good habits are successful jewelry stores, says marketing specialist Jimmy DeGroot.
But all too often, jewelers accept the status quo, he explains in the video below. And the upshot of that is that they don’t train their people.
DeGroot encourages jewelry-store owners to commit time each week for this important activity.
“Do you know what a purposeful plan of training could do to your team?” he says. “What if you could get them to close just one more sale out of 10? Or add on one more item out of five sales? Or get all of your below-average salespeople to raise up to average? Or have them just get along?”
The sessions could cover topics such as sales strategies, turnover signals, team selling, marketing and product knowledge.
“Set an agenda and put your people in charge of it,” he says. “You don’t have to do all the work.”
The key is to get started — and never stop.
Learn more:
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”
