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Jewelry stores that instill good habits are successful jewelry stores, says marketing specialist Jimmy DeGroot. 

But all too often, jewelers accept the status quo, he explains in the video below. And the upshot of that is that they don’t train their people.

DeGroot encourages jewelry-store owners to commit time each week for this important activity.

“Do you know what a purposeful plan of training could do to your team?” he says. “What if you could get them to close just one more sale out of 10?  Or add on one more item out of five sales? Or get all of your below-average salespeople to raise up to average? Or have them just get along?”

The sessions could cover topics such as sales strategies, turnover signals, team selling, marketing and product knowledge.

“Set an agenda and put your people in charge of it,” he says. “You don’t have to do all the work.”

The key is to get started — and never stop.

Learn more:


Build This Essential Habit and Watch Your Jewelry Store Prosper

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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