Press Releases

Grammy Award Winners to Receive Bulova Watch

Published

7 years ago

January 15, 2018

INSTORE Staff

(PRESS RELEASE) NEW YORK – Bulova and the Recording Academy celebrate the upcoming 60th Anniversary of the Grammy Awards with the unveiling of a limited edition timepiece. The timepiece will be gifted to each 60th Grammy Award winner.

The Recording Academy will host the 60th Grammy Awards in New York City, Bulova’s home, where the duo will hold an exclusive event during Grammy weekend. Titled “Tune of Time,” the intimate afternoon will feature a special performance by music legend and three-time Grammy Award winner Nile Rodgers and his band, CHIC. As part of the event, Nile will be interviewed by Scott Goldman, executive director of the Grammy Museum, about his career, music and recent partnership with Bulova, including a special project and upcoming spring advertising campaign.

The limited edition timepiece, from the brand’s Precisionist collection, features a stainless steel case with a multilayer gold-tone Grammium — a custom alloy developed by John Billings, the craftsman who creates, by hand, the lustrous gold gramophone statue that is presented to Grammy recipients — medallion dial showcasing the New York skyline and 60th anniversary design detail. The watch is complete with an anti-reflective sapphire glass, screw-back case with Grammy logo and a black rubber and croco-embossed grey leather strap.

“This year is incredibly momentous for not only the Recording Academy but also Bulova as we celebrate our musical partnership in our hometown,” said Jeffrey Cohen, president of Bulova. “We look forward to a great event where we can highlight the new limited edition timepiece, but also commemorate the 60th Anniversary of the Grammy Awards with a special partnership announcement with Nile Rodgers.”

“We’re thrilled to continue this extraordinary partnership with Bulova, and to commemorate our milestone anniversary with a special limited edition timepiece that will be presented to all 60th Grammy winners,” said Evan Greene, chief marketing officer at the Recording Academy. “We look forward to kicking-off this year’s efforts with an exclusive performance by iconic three-time Grammy winner Nile Rodgers during one of our coveted, highly anticipated Grammy Week events.”

The new Limited Edition 60th Anniversary Grammy timepiece will be exclusively available for purchase at Macy’s Herald Square and Macys.com. The watch retails for $1,150. Bulova’s Tune of Time event will take place on Saturday, Jan. 27.

Music legend and three-time Grammy Award winner, Nile Rodgers

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