Press Releases

Bulova Attends 20th Annual Latin GRAMMY Awards

Gifts first-time award winners with special edition timepiece.

Published

5 years ago

November 21, 2019

INSTORE Staff

(PRESS RELEASE) NEW YORK — Bulova continued to celebrate its partnership with The Latin Recording Academy through its participation as an official sponsor of the 20th Annual Latin GRAMMY Awards. In the days leading up to and throughout the show, Bulova participated in various activations in celebration of The Biggest Night in Latin Music.

On November 12th, Bulova attended the 2019 Leading Ladies of Entertainment, which honors and recognizes professional and socially conscious women within the arts and entertainment fields who have made significant contributions, inspiring the next generation of female leaders. Bulova gifted special Rubaiyat timepieces to the honorees of the evening including María Elisa Ayerbe, audio engineer and producer, Lila Downs, Latin GRAMMY/GRAMMY winning singer/songwriter and social activist, Luana Pagani, music executive, president & partner of Seitrack US, Dayanara Torres, actress, model, author, and former Miss Universe and Elsa Yep, CFO/executive vice president of operations, Universal Music Latin America & Iberian Peninsula.

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Prior to the Person of the Year Gala (POTY) on the evening of November 13th, Bulova hosted an intimate moment on the POTY red carpet to honor and celebrate all artists nominated for this
year’s Best New Artist category at the Latin GRAMMY Awards. The artists were welcomed by Gabriel Abaroa, President and CEO of The Latin Recording Academy and Michael Benavente, managing director of Bulova, and presented with a Special Edition Latin GRAMMY timepiece. Following the ceremony, Bulova celebrated the 2019 Person of the Year, Juanes, and presented him with a 24k gold Bulova timepiece.

To represent the brand throughout the entirety of the week’s celebrations, Bulova brought along singer/songwriter and participant in the brand’s Tune of Time series, Mariah, to chronicle her experience. Guests were able to countdown to the awards from an arena countdown clock brought to them by Bulova. The brand also participated in the official gifting lounge in which award show attendees could view and bring home the stunning 2019 Special Edition Latin GRAMMY timepiece by Bulova or piece from the brand’s new Latin GRAMMY jewelry collection.

Finally, for the first time and as an expansion of the brand’s partnership with The Latin Recording Academy, Bulova will gift all first-time Latin GRAMMY Award winners an exclusive Bulova Special Edition Latin GRAMMY timepiece featured in a gold tone stainless steel case with edge to edge modernized crystal and finished on a sleek rubber strap. These first-time winners, including Best New Artist Winner, Nella, will receive their personalized timepiece alongside their official Latin GRAMMY statuettes. The case back of the gifted piece features the winner’s name and category award in which they won.

For additional information of Bulova’s partnership with The Latin Recording Academy visit Bulova.com.

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