Connect with us

Press Releases

Bulova Unveils Archive Book with Assouline

mm

Published

on

Bulova Unveils Archive Book with Assouline

(PRESS RELEASE) NEW YORK – Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks “America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.

Aaron Sigmond is an award-winning publisher, editor and author of numerous books, including six on watches, who has written about timepieces and the watch industry for over a decade; he has worked on projects for Esquire, Playboy and Time Inc.; and was previously group luxury editor for Doubledown Media. He divides his time between New York City and Charleston, South Carolina.

Bulova: A History of Firsts is available for sale starting April 2nd, retailing for $175 on Bulova.com and Amazon.com as well as at Maison Assouline London, Maison Assouline Dubai, all Assouline boutiques, including Le Bon Marchém Paris and The Plaza New York.

See collection here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular