Press Releases

Bulova Unveils ‘History of Firsts’ Ad Campaign

Published

7 years ago

October 2, 2016

INSTORE Staff

(Press Release)
Bulova unveils its fall 2016 advertising campaign, “A History of Firsts,” drawing inspiration from its own history of “firsts”.

Reinterpreted to reflect life’s special “firsts”, Bulova’s new ad campaign takes a contemporary approach to memorable first moments using a cast of real relationships to celebrate diversity and humanity. The black-and-white imagery in the campaign was captured by photographer Sean Thomas.

“This campaign connects in wonderful emotional stories the history, the beauty and the innovative thinking of Bulova,” said Robert Christiano, the company’s executive vice president for global marketing. “We are excited to see how it will resonate with the consumers of the brand across all generations and ethnicities.”

Thomas stated: “Bulova is an iconic American watch brand that’s been around for an impressively long time therefore we agreed that the photographs should reflect this by being timeless and genuine. To achieve that we felt it was absolutely necessary to cast real families, friends and lovers so I could then capture and create situations where intimate and perfect moments between loved ones could be had.”

Among Bulova’s “firsts” are the world’s first wristwatch collection, first clock radio and first fully electronic watch. In addition, the brand broadcasted the first television and radio commercials as well as accompanied NASA on 46 missions with the brand’s Accutron tuning fork technology. Recently Bulova launched CURV, the world’s first curved chronograph movement.

News of Bulova’s fall 2016 advertising campaign comes at the same time as the brand’s recent partnership with the GRAMMYs, Latin GRAMMYs and The Grammy Museum.

Bulova’s “A History of Firsts” ad campaign will break nationwide across print and digital outlets in October alongside an overall refresh to the brand’s digital identity. Bulova.com will become e-commerce compatible and its Instagram platform will be refreshed to reflect the brand’s history.

Bulova has unveiled its fall 2016 advertising campaign, called “A History of Firsts.”

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”