Connect with us

Press Releases

Bulova Unveils ‘History of Firsts’ Ad Campaign

mm

Published

on

(Press Release)
Bulova unveils its fall 2016 advertising campaign, “A History of Firsts,” drawing inspiration from its own history of “firsts”.

Reinterpreted to reflect life’s special “firsts”, Bulova’s new ad campaign takes a contemporary approach to memorable first moments using a cast of real relationships to celebrate diversity and humanity. The black-and-white imagery in the campaign was captured by photographer Sean Thomas.

“This campaign connects in wonderful emotional stories the history, the beauty and the innovative thinking of Bulova,” said Robert Christiano, the company’s executive vice president for global marketing. “We are excited to see how it will resonate with the consumers of the brand across all generations and ethnicities.”

Thomas stated: “Bulova is an iconic American watch brand that’s been around for an impressively long time therefore we agreed that the photographs should reflect this by being timeless and genuine. To achieve that we felt it was absolutely necessary to cast real families, friends and lovers so I could then capture and create situations where intimate and perfect moments between loved ones could be had.”

Among Bulova’s “firsts” are the world’s first wristwatch collection, first clock radio and first fully electronic watch. In addition, the brand broadcasted the first television and radio commercials as well as accompanied NASA on 46 missions with the brand’s Accutron tuning fork technology. Recently Bulova launched CURV, the world’s first curved chronograph movement.

News of Bulova’s fall 2016 advertising campaign comes at the same time as the brand’s recent partnership with the GRAMMYs, Latin GRAMMYs and The Grammy Museum.

Advertisement

Bulova’s “A History of Firsts” ad campaign will break nationwide across print and digital outlets in October alongside an overall refresh to the brand’s digital identity. Bulova.com will become e-commerce compatible and its Instagram platform will be refreshed to reflect the brand’s history.

Bulova has unveiled its fall 2016 advertising campaign, called “A History of Firsts.”

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular