(PRESS RELEASE)LAS VEGAS, NV — Bulova, a New York City based watch brand with over 147 years of uninterrupted history, together with iconic singer, songwriter and actor, Marc Anthony, unveil the first dedicated collection of timepieces and new “Bold At Heart” campaign for their exclusive partnership.
To celebrate the launch of the collection’s timepieces, Marc Anthony invited his closest friends and some of music’s greatest artists to an exclusive launch event at the Wynn Las Vegas. The firsthand viewing of the collections will coincide with Latin Grammy week while including a world premiere of the collection’s collaborative “Bold At Heart” campaign with Bulova. Guests were lavished with the finest accompaniments to enjoy the experience. See pictures here.
Creativity and artisanship come together in the exclusive Bulova x Marc Anthony timepiece collections and coinciding campaign. Designed in direct collaboration with Marc himself, these timepieces embody the Bold At Heart spirit both him and Bulova are well known for.
“We found exciting ways to integrate some creative ideas I had been working on, including specific colors and numbers of significance, while also providing a sense of mystery by limiting production to 531 pieces,” says Marc Anthony. “We decided to launch the collections with the Precisionist, a movement that provides unprecedented accuracy driven by technological innovation while standing out because of its sweeping second hands and chronographs that can time to 1/1000 of a second. For the ladies, I have always loved bangle bracelets and wanted to create a feeling of sophistication and elegance. I’m thrilled to introduce these initial watches and look forward to working on the creation of new models, and bring my personal touch to other existing Bulova classics.”
The collection’s three design themes: STAGE, CLASSIC, and PLAY (to be launched SS2023) utilize some of Bulova’s most popular silhouettes and technology. The STAGE collection is bold, edgy and architectural, comprised of two Marc Anthony Series X models with Precisionist movements, one Limited Edition. The first Limited Edition model features a 45mm black IP stainless steel case with an 18kt rose gold top ring insert, curved sapphire crystal with 5-layer AR coating, distinctive orange coloration on 1, 3, 5 indexes, highlighting Marc’s personally significant numbers and a glass case back with Marc’s quote “For those who know,” his signature, and Limited Edition # marking. Limited to 531 pieces, this watch retails for $4,500 and is offered on a black leather strap.
The second Marc Anthony Series X watch also features a Precisionist movement, 45mm black IP stainless steel case with matching bracelet, curved sapphire crystal with 5-layer AR coating, distinctive orange coloration on 1, 3, 5 indexes, highlighting Marc’s personally significant numbers, eight diamonds on the remaining indexes and a glass case back with Marc’s quote “For those who know,” and his signature. Priced at $1,195. Both timepieces are powered by Bulova’s proprietary Precisionist eight-hand chronograph high-performance quartz movement.
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For ladies, the CLASSIC collection is sleek, dressy and sophisticated, comprised of two Marc Anthony Modern Bangle watches with a third style launching in SS2023. Offered in either rose gold tone or yellow gold tone IP stainless steel, these new watches explore fresh dial designs with a domed metalized mineral crystal creating an edge-to-edge mirror effect. Featuring diamonds at 1, 3, 5 indexes and a custom case back stating, “Valió la Pena,” the CLASSIC collection retails for $450.
“We are very proud of these new watch collections designed in collaboration with Marc Anthony,” says Jeffrey Cohen, president of Citizen Watch America. “We have the ultimate Bulova products and history, but now with the addition of Marc’s endless stream of ideas integrated in both Men’s and Ladies collections. Marc is a creator who loves to constantly provoke and invent, ask and push, find something he likes and dive into it with our creative team. He’s an incredible individual and fantastic partner that is so much fun to work with.”
To shop the latest Bulova x Marc Anthony timepiece collections visit, here.
