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Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

Also featuring a cool collaboration between Jane Taylor Jewelry and Paige Gamble.

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Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

Anything Box 

One-of-a-kind box from Todd Reed in 18K yellow gold and sterling silver with natural colored hexagon cut diamonds (6.21 TCW). toddreed.com

$27,000

Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

Sweet Sloth 

This handmade sloth might not be the fastest-moving fellow around, but he’s sure to take very good care of any rings entrusted to his care. etsy.com/shop/paintmydream

$28.80

Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

Match Made In Heaven

PG x JTJ Pastel Stack clutch in Italian pebbled leather lined with suede: This collaboration between Jane Taylor Jewelry and Paige Gamble is a dream come true for anyone who loves jewelry, beautiful colors, or fine leather goods. paigegamble.com

$295

Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

Brilliance and Fire

Rachelle Bergstein’s tantalizing tome both sparkles with delightful diamond-related anecdotes and offers readers real insight into the contemporary world’s relationship with these shiny stones. harpercollins.com

$16.99

Todd Reed Thinks Inside the Box … and More Business Boosting Products for Jewelry Stores

See the Light

Originally designed for eyewear merchandizing, the Delta Lit Shelf package from Ennco is perfect for jewelry retail as well, featuring built-in LED lighting to ensure a flawlessly lit browsing experience. ennco.com

price on request

This article originally appeared in the August 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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