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David Brown

By The Numbers: Danger of Unproven Lines

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WHIP OUT YOUR data sheets, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category for July is Unproven Lines.

Those bright shiny things you fall in love with at first sight do indeed have the potential to set your store apart. But when you consider only about one-third of it will sell in the first year, it’s easier to see the danger.?Here, more than half the “new” inventory in the average U.S. jeweler is already 60 days old and aging quickly.

By The Numbers: Danger of Unproven Lines

This story is from the July 2008 edition of INSTORE.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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