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David Brown

By The Numbers: Danger of Unproven Lines

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WHIP OUT YOUR data sheets, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category for July is Unproven Lines.

Those bright shiny things you fall in love with at first sight do indeed have the potential to set your store apart. But when you consider only about one-third of it will sell in the first year, it’s easier to see the danger.?Here, more than half the “new” inventory in the average U.S. jeweler is already 60 days old and aging quickly.

By The Numbers: Danger of Unproven Lines

This story is from the July 2008 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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