David Brown

By The Numbers: Danger of Unproven Lines

Published

14 years ago

July 2, 2008

David Brown Instore July 2008 Issue

WHIP OUT YOUR data sheets, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category for July is Unproven Lines.

Those bright shiny things you fall in love with at first sight do indeed have the potential to set your store apart. But when you consider only about one-third of it will sell in the first year, it’s easier to see the danger.?Here, more than half the “new” inventory in the average U.S. jeweler is already 60 days old and aging quickly.

This story is from the July 2008 edition of INSTORE.

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