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David Brown

By The Numbers: Grim Figures No Reason to Despair

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By The Numbers: Grim Figures No Reason to Despair

THE NOVEMBER FIGURES from our survey group certainly make grim reading. Still, they’re no reason to despair, although they suggest you’re going to have to get creative with  your average retail value, achieved margin, purchases and expenses. If your sales are down by say 20 percent, then your average retail value needs to be increased by 20 percent — e.g. an $80 item needs to become a $96 item — to keep your numbers up. If you can manage only a 10 percent increase in your average retail value then you need to boost your margin to make up for the lost gross profit. You’ve got work to do!

By The Numbers: Grim Figures No Reason to Despair

This story is from the February 2009 edition of INSTORE.

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Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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