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By The Numbers: Grim Figures No Reason to Despair

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[h3]Grim Figures No Reason to Despair[/h3]

[dropcap cap=T]he November figures from our survey group certainly make grim reading. Still, they’re no reason to despair, although they suggest you’re going to have to get creative with  your average retail value, achieved margin, purchases and expenses. If your sales are down by say 20 percent, then your average retail value needs to be increased by 20 percent — e.g. an $80 item needs to become a $96 item — to keep your numbers up. If you can manage only a 10 percent increase in your average retail value then you need to boost your margin to make up for the lost gross profit. You’ve got work to do![/dropcap]

 

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected].

[span class=note]This story is from the February 2009 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Brown

By The Numbers: Grim Figures No Reason to Despair

Published

on

{loadposition davidbrownheader}

[h3]Grim Figures No Reason to Despair[/h3]

[dropcap cap=T]he November figures from our survey group certainly make grim reading. Still, they’re no reason to despair, although they suggest you’re going to have to get creative with  your average retail value, achieved margin, purchases and expenses. If your sales are down by say 20 percent, then your average retail value needs to be increased by 20 percent — e.g. an $80 item needs to become a $96 item — to keep your numbers up. If you can manage only a 10 percent increase in your average retail value then you need to boost your margin to make up for the lost gross profit. You’ve got work to do![/dropcap]

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected].

[span class=note]This story is from the February 2009 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

{loadposition xtra-browncolumn}

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular