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By The Numbers: Inventory and Donuts

Published

13 years ago

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[h3]Inventory and Donuts[/h3]

By The Numbers: Inventory and Donuts

[dropcap cap=I]f you were to turn the average U.S. jeweler’s inventory into a doughnut, here’s how it would look — stale and mostly inedible. Fresh inventory and fast sellers would account for just a third of all stock.?Remember that $100 of inventory should produce at least $100 of gross profit a year, so inventory that isn’t selling is costing you 100 percent in interest a year.[/dropcap]

By The Numbers: Inventory and Donuts

 

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the December 2008 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Brown

By The Numbers: Inventory and Donuts

Published

13 years ago

on

{loadposition davidbrownheader}

[h3]Inventory and Donuts[/h3]

By The Numbers: Inventory and Donuts

[dropcap cap=I]f you were to turn the average U.S. jeweler’s inventory into a doughnut, here’s how it would look — stale and mostly inedible. Fresh inventory and fast sellers would account for just a third of all stock.?Remember that $100 of inventory should produce at least $100 of gross profit a year, so inventory that isn’t selling is costing you 100 percent in interest a year.[/dropcap]

By The Numbers: Inventory and Donuts

Advertisement

 

 

David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the December 2008 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

{loadposition xtra-browncolumn}

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Most Popular