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By The Numbers: Sales Category — Slackers and Saviors

Lower price category saves the month.

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By The Numbers: Sales Category — Slackers and Saviors

Sales Cateogry — Slackers and Saviors

By The Numbers: Sales Category — Slackers and Saviors
Sales slipped in July but profitability held up. The slacker? Diamond sales. The savior? Beads again. That a lower priced category is performing so well is not surprising when you take into consideration the economic conditions. Nevertheless, should it be considered alarming that average retail value is falling given that the bead trend must ultimately fade? That depends on whether jewelers can turn all those new frenzied bead customers into long-term clients and whether they can restore their diamond margins. In other words, it’s up to you.

This story is from the October 2010 edition of INSTORE.

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

David Brown is the President of The Edge Retail Academy (sister company of The Edge), who provide expert consulting services to help with all facets of your business including inventory management, staffing, sales techniques, financial growth and retirement planning...All custom-tailored to your store’s needs. By utilizing the power of The Edge, we analyze major Key Performance Indicators that point to your store’s current challenges and future opportunities. Edge Pulse is the ideal add-on to the Edge, to better understand critical sales and inventory data to improve business profitability. It benchmarks your store against 1100+ other Edge Users and ensures you stay on top of market trends. 877-569-8657, Ext. 001 or [email protected] or www.EdgeRetailAcademy.com

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