Connect with us

David Brown

By The Numbers: Sales Category — Slackers and Saviors

Lower price category saves the month.

mm

Published

on

By The Numbers: Sales Category — Slackers and Saviors

Sales Cateogry — Slackers and Saviors

By The Numbers: Sales Category — Slackers and Saviors
Sales slipped in July but profitability held up. The slacker? Diamond sales. The savior? Beads again. That a lower priced category is performing so well is not surprising when you take into consideration the economic conditions. Nevertheless, should it be considered alarming that average retail value is falling given that the bead trend must ultimately fade? That depends on whether jewelers can turn all those new frenzied bead customers into long-term clients and whether they can restore their diamond margins. In other words, it’s up to you.

This story is from the October 2010 edition of INSTORE.

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: lynn@edgeretailacademy.com.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular