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By The Numbers: Sales Category — Slackers and Saviors

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Lower price category saves the month.

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[h3]Sales Cateogry — Slackers and Saviors[/h3]

[dropcap cap=S]ales slipped in July but profitability held up. The slacker? Diamond sales. The savior? Beads again. That a lower priced category is performing so well is not surprising when you take into consideration the economic conditions. Nevertheless, should it be considered alarming that average retail value is falling given that the bead trend must ultimately fade? That depends on whether jewelers can turn all those new frenzied bead customers into long-term clients and whether they can restore their diamond margins. In other words, it’s up to you.[/dropcap]

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the October 2010 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Brown

By The Numbers: Sales Category — Slackers and Saviors

Published

on

Lower price category saves the month.

{loadposition davidbrownheader}

[h3]Sales Cateogry — Slackers and Saviors[/h3]

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[dropcap cap=S]ales slipped in July but profitability held up. The slacker? Diamond sales. The savior? Beads again. That a lower priced category is performing so well is not surprising when you take into consideration the economic conditions. Nevertheless, should it be considered alarming that average retail value is falling given that the bead trend must ultimately fade? That depends on whether jewelers can turn all those new frenzied bead customers into long-term clients and whether they can restore their diamond margins. In other words, it’s up to you.[/dropcap]

 


 

David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the October 2010 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

Advertisement

{loadposition xtra-browncolumn}

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular