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CA Sets Nation’s Strictest Limits on Lead and Cadmium in Jewelry

The metals ‘are highly toxic and can cause serious health problems,’ said state Attorney General Becerra.

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SACRAMENTO, CA – California Gov. Gavin Newsom has signed off on an update to the state’s metal-containing jewelry laws.

The new limits “better reflect current science and international standards on the toxicity of lead and cadmium in jewelry,” according to a press release from state Attorney General Becerra.

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“With the passage of Senate Bill 647, California has raised the bar to better protect the health and safety of our people,” he said. “Lead and cadmium are highly toxic and can cause serious health problems, even at low levels of exposure, and especially for children. California’s laws regulating toxic metals in jewelry are now the most comprehensive in the world. With this law, our state continues to lead the way with advanced standards that reflect current science and address the danger that these toxic metals pose to our communities.”

The bill was introduced by Sen. Holly Mitchell (D-Los Angeles) in February.

“We had to take a harder stance and elevate California’s cadmium and lead jewelry law because the damage these toxins have on our bodies and environment is irreversible,” Mitchell said.

The legislation does the following:

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  • Adopts the federal standard for lead in all accessible components of children’s jewelry (<100 ppm total lead).
  • Adopts the federal cadmium standard for paint and surface coating of children’s jewelry that is derived from an ASTM International standard (<75 ppm soluble cadmium).
  • Amends the definition of children’s jewelry to conform with Canada’s definition (jewelry intended for children under 15 years of age).
  • Applies the EU lead jewelry standard (<500 ppm total lead) to certain materials in adult jewelry.

The bill was co-sponsored by Becerra, the Environmental Working Group and the Center for Environmental Health.

In a press release, the Environmental Working Group noted that it ” imposes the nation’s strictest limits on the amount of lead and cadmium allowed in jewelry sold in California.”

“There is no safe level of lead exposure, and even low blood lead levels can cause children to have learning and behavioral problems,” said Susan Little, senior advocate for California government affairs at the Environmental Working Group. “This new law is designed to protect women and children from exposure to toxic metals, reducing the allowable levels of lead and cadmium in jewelry, and sets an example of leadership for the entire country.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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The Big Survey 2019: Top Jewelry Brands Revealed

This year marks a three-peat.

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WE ASKED OUR 802 Big Survey respondents, “What are the three best performing brand-name jewelry lines that you carry?”, and these were the top 20 brands mentioned. Interestingly, Gabriel & Co. and Stuller made it a three-peat, claiming the top two spots in our rankings for the third year in a row. Allison-Kaufman moved up a spot from 4 to 3, and Simon G. was a big leaper, jumping all the way to number 5 from 20 in 2018. (Total votes included in parentheses)

2019 RANK / BRAND2018 RANKCHANGE IN RANK
1. Gabriel & Co. (64)1
2. Stuller (41)2
3. Allison-Kaufman (29)4up 1
4. Hearts On Fire (18)3down 1
5. Simon G. (15)20up 15
6 tie. Pandora (14)6
6 tie. Ostbye (14)10up 4
8 tie. John Hardy (13)9up 1
8 tie. Lashbrook (13)15up 7
10 tie. Benchmark (12)8down 2
10 tie. Frederic Duclos (12)11up 1
12 tie. Roberto Coin (11)23up 11
12 tie. Sylvie Collection (11)22up 10
12 tie. ASHI Diamonds (11)23up 11
15 tie. Berco (10)23up 8
15 tie. Tacori (10)outside top 25 
17 tie. ArtCarved (9)7down 10
17 tie. Le Vian (9)outside top 25 
17 tie. Officina Bernardi (9)outside top 25 
17 tie. SDC Creations (9)15down 2
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Jewelry Brand Opens 2 Brick-and-Mortar Stores Following $13M Investment Round

They’re located in New York.

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AUrate, a New York based direct-to-consumer fine jewelry brand, plans to use part of the $13 million that it recently raised to build a brick-and-mortar presence.

The company is opening two permanent stores in New York City, Women’s Wear Daily reports. They’ll be located in SoHo and on Madison Avenue.

They’ll “feature experiential technology that introduces consumers to the raw materials and production methods enlisted to create Aurate jewelry,” according to the report.

They were set to open Oct. 12.

AUrate announced in late June that it had completed a $13 million investment round. With the Series A funding, led by Michael Platt of BlueCrest Capital, the company said it planned to expand its online and offline operations and direct investment in technology. Additional participants included Point King Capital, Arab Angel Fund and Drake Management.

AUrate soft-launched in 2015, when co-founders Bouchra Ezzahraoui and Sophie Kahn held full-time jobs at Goldman Sachs & Marc Jacobs, respectively.

The brand was officially launched in 2017, with both online and offline stores. The co-founders went on to raise $2.6M in a seed round.

Read more at Women’s Wear Daily

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De Beers Lab-Grown Diamonds to Make Brick-and-Mortar Debut

It’s a test run that will begin this month.

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Lab-grown diamonds from De Beers-owned Lightbox will soon be available at certain Bloomingdale’s and Reeds Jewelers stores.

It’s a test run that will begin this month, Forbes reports. The effort marks Lightbox’s brick-and-mortar debut.

Lightbox pieces are lab-grown diamonds set in accessibly priced fashion jewelry. They’ve been sold since September 2018 online and in pop-up shops.

Video: The Right Way to Make Add-On Jewelry Sales
Jimmy Degroot

Video: The Right Way to Make Add-On Jewelry Sales

Video: How to Ask for Referrals Without Being Too Pushy
Jimmy Degroot

Video: How to Ask for Referrals Without Being Too Pushy

Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’
Headlines

Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’

The pieces will be sold at Bloomingdale’s 59th Street flagship in New York and its San Francisco location store. And they’ll be available at 30 Reeds Jewelers, primarily in the Southeast, Forbes reports.

The trial is expected to last as long as six months.

Lightbox debuted in 2018 with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. It started with pink, blue and white lab-grown diamonds in a selection of earring and necklace designs, and the company later said it was expanding the line with bracelets and stackable rings.

Bruce Cleaver, CEO of De Beers, said last year that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

The move to brick-and-mortar is no surprise. Lightbox Managing Director Steve Coe announced at the JCK Las Vegas show in June that he expected to begin market testing the brand in retail stores this year. After the company’s $94 million plant in Gresham, OR, goes online in 2020, production will increase and the brand will be offered to a broad range of retailers by 2021. Color offerings and jewelry-design styles will likely be expanded as well.

Coe said consumer research has backed up the De Beers belief that laboratory-grown diamonds work best as fashion accessories for everyday wear, and not for significant occasions, such as engagement, for which consumers say they prefer natural diamonds.

Read more at Forbes

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