Connect with us

Manager's To Do

Calendar: March 2011

Published

on

 

[highlight]For much of the Roman Empire, March was the first month of the year, as it heralded the arrival of spring — the start of everything new and a time to go to war. Hence the name, which comes from Mars, the god of war. [/highlight]

[dropcap cap=4] National Grammar Month starts today (because March fourth is both a date and an imperative). An editor once told us that bad grammar is like a piece of toilet paper stuck to your shoe — people notice (and make judgments), even when it’s just a quick e-mail. [/dropcap]

[dropcap cap=7] Procrastination Week is organized by the National Procrastinators Club to promote the benefits of putting off until tomorrow that which needn’t be done today. We’d suggest its organizers postpone this week indefinitely. The biggest problem with procrastination is that you can’t enjoy today. American writer Eric Hoffer noted, “Our greatest weariness comes from work undone.” Got something you don’t want to do? Target just 20 percent of the job. It’s amazing what a little momentum will then do. [/dropcap]

[dropcap cap=8] Why should Louisiana have all the fun? It’s still cold in much of the country but that shouldn’t slow you from celebrating Mardi Gras. Masks, lively music, spicy food, outrageous costumes, beads …. Beads! Did someone say beads? Say no more! [/dropcap]

[dropcap cap=12] Girl Scout Day is a great reminder to get involved with the little troopers. Here’s one idea: Kleinhenz Jewelers in Westlake, OH, invited the local Girl Scouts unit for a shop tour. Each girl was given a geode rock kit to crack open with hammers in the shop, and the store’s goldsmith then set each child’s synthetic birthstone in silver pendants. “The Girl Scout leader said it was one of the few field trips that all the moms also wanted to attend,” Doris Kleinhenz explained, adding that several of the mothers had returned to become regular customers. [/dropcap]

Advertisement

[dropcap cap=13]  Celebrate the big spring forward this year with Daylight Savings (yes, that’s with an “s”), Stay open for all 12 daylight hours and promise great savings to all customers who can make it in before darkness falls. [/dropcap]

[dropcap cap=17] There was a time when St. Patrick’s Day left jewelers scratching their heads for ways to approach it. No more. Get in on the action with your own “Go Green on Paddy’s Day” promotion. Simply ask your customers to bring in those old “pots of gold” hidden in their drawers. [/dropcap]

[dropcap cap=20] The birds are chirping, the sun lingers and the snow has receded, leaving the question of where does the white go … and you with spring cleaning work to do. This year, forget the lights and carpets and focus your efforts on your inventory. Gather whatever is old or unfashionable and melt it, eBay it, redesign it or mark it down. And all the while, remember to whistle while you work. It’s spring, after all. [/dropcap]

[dropcap cap=AMERICAN CHOCOLATE WEEK 20-26]Dave Barry says your hand and mouth have a deal on chocolate that excludes the brain. Jewelry tends to require a bit more thought, but otherwise the two have much in common. A few years back, Simon Jewelers in High Point, NC, showed just how well they go together with a Make A Wish List Evening that included hand-made chocolatinis and Lecil Henderson debuting his Chocolate Brown Gold Collection. Brown jewelry has lost some of its shine but not chocolate. It’s never around long enough to lose its appeal. [/dropcap]

[dropcap cap=29]  A decade ago it seemed that being local, independent and service-minded were liabilities in the face of the big box onslaught. Now they are competitive assets. On National Mom and Pop Business Owners Day, revisit your marketing to see how you’re playing up those strengths.[/dropcap]

[componentheading]Anniversary[/componentheading]

Advertisement

[contentheading]75 years [/contentheading]

In 1936, watchmaker Charles B. Stanley opened for business in a 20-foot-by-20-foot storefront in North Little Rock, AR. By pushing out a back wall, that store grew to be 80 feet deep before success demanded a move to a larger space. Today, Stanley Jewelers Gemologist covers 2,500 square feet in suburban Park Hill. What have all those years in business taught the family? That it’s a never-ending learning process. “Every time I think I’ve learned something deep and infallible, I am forced to unlearn it,” says Laura Stanley, Charles’ granddaughter. The Stanleys are celebrating the milestone by sponsoring 75 local events.

[componentheading]Upcoming Events  [/componentheading]

March 4-8
Hong Kong Jewellery Show
Hong Kong

March 5-7
Atlanta Jewelry Show
Atlanta, GA

March 13-15
MJSA Expo New York
New York, NY

Advertisement

March 24-31
Baselworld 2011
Basel, Switzerland

[componentheading]  [/componentheading]

[contentheading]AQUAMARINE [/contentheading]

The name of this light blue stone evokes images of seawater gently lapping against a Mediterranean shore. No surprise then that it was long thought to have a soothing influence on married couples, and it is rightly the recommended gift for the 19th anniversary. Legend says that it is the treasure of mermaids, with the power to keep sailors safe at sea. It’s also held that aquamarine earrings will bring love and affection to the wearer.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

Promoted Headlines

Manager's To Do

Considering Store Layout, Guilt-Easing Gift Ideas, and More Manager’s To-Do Items for November

And here’s a key scheduling tip for your holiday email marketing.

mm

Published

on

Nov 3-9

STORE LAYOUT Look out for store fixtures that are too tall to allow shoppers to look across and take in your store. Fixtures that restrict visibility through the space kill the “spirit” of a store and the impulse to buy.

INVENTORY Investigate vendor spiffs. Your suppliers want their lines to succeed this season, so take advantage of the incentives they offer.

Video: The Right Way to Make Add-On Jewelry Sales
Jimmy Degroot

Video: The Right Way to Make Add-On Jewelry Sales

Video: How to Ask for Referrals Without Being Too Pushy
Jimmy Degroot

Video: How to Ask for Referrals Without Being Too Pushy

Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’
Headlines

Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’

ONLINE Mobile devices are expected to drive about 70 percent of all Christmas-related retail traffic this year. Test your website and any apps to ensure the customer experience on tablets and phones is working as well as on desktops. It often doesn’t.

Nov 10-16

MARKETING Post your advertising schedule in the back room. Make sure your staff is fully aware of what promotions will run when.

SALES Find “guilt-easing” gift ideas to go with gift cards or certificates. For bigger certificate amounts, have a “real” gift — like Belgian chocolates or a bottle of wine — close at hand that you can bundle in free.

Nov 17-23

MARKETING With only four weeks to go until Christmas, step up your email campaigns to twice per week. Schedule campaigns on Thursdays or Fridays to stimulate purchases over the weekend, when conversion rates typically peak.

MERCHANDISING Impulse buys can come in many price ranges and store locations. Rethink the way you normally position these items.

STAFF Show your team how much you appreciate their efforts. Take them out for an activity or nice meal. Team-building will make it easier to get through the weeks ahead.

Nov 24-30

GOODWILL Play Santa: Sneak a little gift into every wrapped item.

OPERATIONS Starting today, hold a short staff meeting every morning, keeping everyone informed on progress. Single out a separate item each day and discuss the best way to present it. Keep the meetings short and make sure they end on an upbeat note.

TRAINING Coach your associates to steer more. Urge them to ask about the colors that spouses or partners wear, whether they prefer gold or silver, and if they favor big or small earrings. Advise them to keep the number of recommendations limited.

MANAGEMENT You should now be in full holiday-season mode. For last-minute tips and promotional ideas, go to your own INSTORE archives (or our past issues at instoremag.com/digimag).

Continue Reading

Calendar

A Good Idea for Thanksgiving, and More Important Dates for November

Includes a fitting tribute to the quiz show twenty questions.

mm

Published

on

2 The quiz show TWENTY QUESTIONS MADE ITS DEBUT on national television on this day 70 years ago. Mark the occasion by brainstorming 20 questions to get your customers talking. Sami Fine Jewelry in Fountain Hills, AZ, came up with a list that ranged from icebreakers like “What kind of pets do you own?” to those with a specific sale in mind: “How would you like to be a hero for under $100?”

19 Mark management expert PETER DRUCKER’S BIRTHDAY by saying no to something that you feel is vaguely important, but if you were to be brutally realistic, you don’t have time for.

28 Get in the spirit of THANKSGIVING by sending a goodie bag to your best 50 customers (be sure to include a coupon). It’s likely they provide an outsized contribution to your success.

29 It’s showtime! BLACK FRIDAY marks the traditional start of the shopping season. Spur your holiday sales with a special coupon mailed to your customer list.

Continue Reading

Calendar

Why National Bring Your Teddy Bear to Work Day Matters to Your Store, and More Important Dates for October

Don’t miss your chance to capitalize on Emotional Intelligence Awareness Month.

mm

Published

on

1 Research estimates that 85 percent of an individual’s financial success can be attributed to their “human engineering skills” — that is, their ability to communicate and lead. During EMOTIONAL INTELLIGENCE AWARENESS MONTH, improve your ability to make others feel valued and understood. It requires good listening skills, empathy, and a commitment to inspire positive feelings.

1 At the start of CO-OP AWARENESS MONTH, weigh up the pros and cons of using co-op dollars for holiday advertising and make a decision based on your circumstances.

9 A little-appreciated fact: Teddy Bears look great in diamonds. On NATIONAL BRING YOUR TEDDY BEAR TO WORK DAY, feature a few bling-wearing teddies in your cases.

29 Today, THE INTERNET TURNS 50. If your online presence is little more than an electronic brochure for your store, sit down and map out a more aggressive online strategy.

Continue Reading

Most Popular