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California Jeweler Becomes Go-To Brand for Top American Models

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Her all-time best-seller was popularized by a Victoria’s Secret angel.

Since Stephanie Tchamanian launched her Lili Claspe jewelry label five years ago, it has grown into a popular brand among high-profile American models such as Hailey Baldwin (below), Taylor Hill and Jasmine Tookes, Racked LA writes. In a Q&A session with the fashion website, Tchamanian says that she started her business after three months of making jewelry for friends. Her line’s big break happened in 2014, she says, “when Victoria’s Secret angel Candice Swanepoel posted a photo on Instagram wearing the ‘Rope The Moon’ lariat. It translated into long nights fulfilling orders, but it was worth it.”

@haileybaldwin is on in our [Jax Lariat & Ellie Choker] at last nights red carpet in SF #lilibabe

A photo posted by lili_claspe (@lili_claspe) on Feb 7, 2016 at 11:16am PST

Read more at Racked

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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