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Can’t Meet? Just Rephrase Your Availability in a More Positive Manner

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(Name), you’re in luck! I just happen to have a spot open on Friday.

When to use it? A client calls and asks for an immediate appointment to discuss a custom job. And you just can’t do it. Instead of saying, “Sorry, you can’t come in until Friday. We’re booked solid until then,” reframe it in a positive manner. Jeffrey Gitomer, Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless

This article originally appeared in the May 2017 edition of INSTORE.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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