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Editor's Note

Can We Just Talk About Jewelry For A Change?

INSTORE editor-in-chief previews the June issue and Online Jewelry Week.

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LET’S FACE IT: The last three-plus months have been downright depressing. We all know what’s been happening. Remember when your biggest concern was what to do about lab-grown diamonds? The problems we’re facing today make that one look like a walk in the park.

At INSTORE, we’ve raced to cover the news, record webinars, and provide advice for handling the coronavirus, the economy and the riots/looting in as many ways as we could think of, both digitally and in print. We’ve put on a week-long trade event called Online Jewelry Week to connect jewelry suppliers, service providers and organizations with retailers in the absence of the Vegas shows. (If you watched it, let us know how you liked it … and when you’d like to see us do it again.)

Like you, we’ve been scrambling to figure out the best way forward. But right now, we just need a few minutes of “down time” and a laugh — and I imagine you do, too.

That’s why, in this issue, we bring you the biggest collection of jaw-dropping, head-shaking, side-splitting, stomach-churning stories ever assembled from the front lines of jewelry retail: Ultimate True Tales. If you can get through these hilarious accounts — all provided anonymously by you, our readers — without a chuckle, or more likely, a guffaw, then you might need to check your humor meter.

A quick break and a laugh can do wonders for one’s outlook. We hope you enjoy these “true tales”!

Can We Just Talk About Jewelry For A Change?

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Trace Shelton

Editor-in-Chief, INSTORE
[email protected]

Five Smart Tips You’ll Find in This Issue

  • Create a visual board and urge everyone to pin a Post-it note of an upbeat interaction they had with another team member each week. (Manager’s To-Do, p. 28)
  • Cultivate a collection of photography for future use in your social channels. (Manager’s To-Do, p. 28)
  • Teach all sales associates to act as “servant sellers” to bring needed tools or items, polish jewelry or bring a beverage into other presentations. (Shane Decker, p. 48)
  • Set up a “dog cooling station” outside your store in summer months (a baby pool with water). (Tip Sheet, p. 44)
  • Host a virtual showcase with your top clients for favorite new jewelry arrivals or top seasonal picks. (Kathleen Cutler, p. 53)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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