Editor's Note Can We Just Talk About Jewelry For A Change? INSTORE editor-in-chief previews the June issue and Online Jewelry Week. Published 4 months ago on June 30, 2020 By Trace Shelton Instore July 2020 Issue Share Tweet LET’S FACE IT: The last three-plus months have been downright depressing. We all know what’s been happening. Remember when your biggest concern was what to do about lab-grown diamonds? The problems we’re facing today make that one look like a walk in the park. At INSTORE, we’ve raced to cover the news, record webinars, and provide advice for handling the coronavirus, the economy and the riots/looting in as many ways as we could think of, both digitally and in print. We’ve put on a week-long trade event called Online Jewelry Week to connect jewelry suppliers, service providers and organizations with retailers in the absence of the Vegas shows. (If you watched it, let us know how you liked it … and when you’d like to see us do it again.) Like you, we’ve been scrambling to figure out the best way forward. But right now, we just need a few minutes of “down time” and a laugh — and I imagine you do, too. That’s why, in this issue, we bring you the biggest collection of jaw-dropping, head-shaking, side-splitting, stomach-churning stories ever assembled from the front lines of jewelry retail: Ultimate True Tales. If you can get through these hilarious accounts — all provided anonymously by you, our readers — without a chuckle, or more likely, a guffaw, then you might need to check your humor meter. A quick break and a laugh can do wonders for one’s outlook. We hope you enjoy these “true tales”! Advertisement Trace Shelton Editor-in-Chief, INSTORE [email protected] Five Smart Tips You’ll Find in This Issue Create a visual board and urge everyone to pin a Post-it note of an upbeat interaction they had with another team member each week. (Manager’s To-Do, p. 28) Cultivate a collection of photography for future use in your social channels. (Manager’s To-Do, p. 28) Teach all sales associates to act as “servant sellers” to bring needed tools or items, polish jewelry or bring a beverage into other presentations. (Shane Decker, p. 48) Set up a “dog cooling station” outside your store in summer months (a baby pool with water). (Tip Sheet, p. 44) Host a virtual showcase with your top clients for favorite new jewelry arrivals or top seasonal picks. (Kathleen Cutler, p. 53) Related Topics: click to Comment(Comment) Up Next Cool Stores Prove That Brick-and-Mortar Jewelry Retailing Can Always Thrive Don't Miss Can We Just Talk About Jewelry For A Change? Trace Shelton Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials After 42 Years in Business, They Chose Wilkerson to Close Up Shop After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.” You may like Jewelers’ Sales Have Been Strong, But Now Come the Holidays This Is Why Bridal Is The Category Keeping Jewelers Afloat Cool Stores Prove That Brick-and-Mortar Jewelry Retailing Can Always Thrive Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Big Survey21 hours ago Here’s What Surging Gold Prices Have Meant for Jewelers Press Releases23 hours ago IIJS Virtual 2020, A Game Changer for the Indian Gem & Jewelry Industry Press Releases23 hours ago GJEPC Invites Entries for The Artisan Awards 2021 Photo Gallery4 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? 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