Connect with us

Editor's Note

Can We Just Talk About Jewelry For A Change?

INSTORE editor-in-chief previews the June issue and Online Jewelry Week.

Published

on

LET’S FACE IT: The last three-plus months have been downright depressing. We all know what’s been happening. Remember when your biggest concern was what to do about lab-grown diamonds? The problems we’re facing today make that one look like a walk in the park.

At INSTORE, we’ve raced to cover the news, record webinars, and provide advice for handling the coronavirus, the economy and the riots/looting in as many ways as we could think of, both digitally and in print. We’ve put on a week-long trade event called Online Jewelry Week to connect jewelry suppliers, service providers and organizations with retailers in the absence of the Vegas shows. (If you watched it, let us know how you liked it … and when you’d like to see us do it again.)

Like you, we’ve been scrambling to figure out the best way forward. But right now, we just need a few minutes of “down time” and a laugh — and I imagine you do, too.

That’s why, in this issue, we bring you the biggest collection of jaw-dropping, head-shaking, side-splitting, stomach-churning stories ever assembled from the front lines of jewelry retail: Ultimate True Tales. If you can get through these hilarious accounts — all provided anonymously by you, our readers — without a chuckle, or more likely, a guffaw, then you might need to check your humor meter.

A quick break and a laugh can do wonders for one’s outlook. We hope you enjoy these “true tales”!

Can We Just Talk About Jewelry For A Change?

Advertisement

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

  • Create a visual board and urge everyone to pin a Post-it note of an upbeat interaction they had with another team member each week. (Manager’s To-Do, p. 28)
  • Cultivate a collection of photography for future use in your social channels. (Manager’s To-Do, p. 28)
  • Teach all sales associates to act as “servant sellers” to bring needed tools or items, polish jewelry or bring a beverage into other presentations. (Shane Decker, p. 48)
  • Set up a “dog cooling station” outside your store in summer months (a baby pool with water). (Tip Sheet, p. 44)
  • Host a virtual showcase with your top clients for favorite new jewelry arrivals or top seasonal picks. (Kathleen Cutler, p. 53)

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Most Popular