Get Inspired

Canadian Jeweler Explores Creativity with CAD Experiments

He’s rewarded by customers with trays of cookies.

Published

3 years ago

January 12, 2020

INSTORE Staff Instore January 2020 Issue

Canadian Jeweler Explores Creativity with CAD Experiments

BRANDON MCMURRAY, WHO works with his family at Hunt House in Huntsville, Ontario, does all of the CAD work for the store. “All the older ladies love him,” says Cathy McMurray, his mom. “They come and sit in his office and also bring in either cookies for his dog or sweets for him. We get nothing. Yes, we are jealous!” Brandon concedes that “ladies do bring me trays of cookies, but I do share!”

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”