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Canadian Jeweler Explores Creativity with CAD Experiments

He’s rewarded by customers with trays of cookies.

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Canadian Jeweler Explores Creativity with CAD Experiments

BRANDON MCMURRAY, WHO works with his family at Hunt House in Huntsville, Ontario, does all of the CAD work for the store. “All the older ladies love him,” says Cathy McMurray, his mom. “They come and sit in his office and also bring in either cookies for his dog or sweets for him. We get nothing. Yes, we are jealous!” Brandon concedes that “ladies do bring me trays of cookies, but I do share!”

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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