Connect with us

Get Inspired

Canines, Charity and Camaraderie Inspire Third-Generation Jeweler

CT Magazine readers voted Malloves Jewelers the Best in Connecticut.

mm

Published

on

Marc Levin

Online Q&A with Marc Levin

What keeps you motivated and energized as a jewelry store owner?

It’s the best job in the world because we are always involved in a happy occasion: engagement, wedding, birthday… what could be better than that? I tell myself: ‘Don’t treat it like work but remember it’s an honor to assist customers with these special times in their lives.’ And golf, golf helps too.

How did it feel to be voted best jewelry store in Connecticut by CT Magazine?

It was an honor that we won! We are very fortunate that customers believe in us and support us. That was a great award to receive because it was voted on by the customers!

Advertisement

Why is volunteering in the community important to you?

It’s all about giving back and when you are blessed with success it’s your job to help others! I meet a lot of new people through serving on the boards of committees and that brings new customers into the store so that’s a bonus!

How does it feel to carry on and care for a third-generation family business?

Feels great! The reward is seeing the generations of families buy their engagement rings with us. It’s awesome to see a father bring his son – or grandson- in for a ring.

What advice would you give other business owners about marketing?

Be goofy on Facebook, your fans will become attached to the persona and feel like you’re their personal friend. They love it!

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular