Online Q&A with Marc Levin
What keeps you motivated and energized as a jewelry store owner?
It’s the best job in the world because we are always involved in a happy occasion: engagement, wedding, birthday… what could be better than that? I tell myself: ‘Don’t treat it like work but remember it’s an honor to assist customers with these special times in their lives.’ And golf, golf helps too.
How did it feel to be voted best jewelry store in Connecticut by CT Magazine?
It was an honor that we won! We are very fortunate that customers believe in us and support us. That was a great award to receive because it was voted on by the customers!
Why is volunteering in the community important to you?
It’s all about giving back and when you are blessed with success it’s your job to help others! I meet a lot of new people through serving on the boards of committees and that brings new customers into the store so that’s a bonus!
How does it feel to carry on and care for a third-generation family business?
Feels great! The reward is seeing the generations of families buy their engagement rings with us. It’s awesome to see a father bring his son – or grandson- in for a ring.
What advice would you give other business owners about marketing?
Be goofy on Facebook, your fans will become attached to the persona and feel like you’re their personal friend. They love it!