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Can’t Reach Millennials? Do What This 160-Year-Old Jeweler Does

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Younger generation targeted with community awards program, local ad campaign.

A small business doesn’t survive for 160 years without learning to weather adversity and change with the times, and that’s what Hale’s Jewelers in Greenville, SC continues to do, as Southern Jewelry News explains. Now, the article says, the jeweler is up against a new challenge of connecting with millennials to sustain itself further. Among various improvements it has made to stay modern and relevant – such as a remodeled diamond room – Hale’s has established its Leader of the Month Award program to recognize young professionals in Greenville in conjunction with the Chamber of Commerce. The jeweler has also rolled out a local ad campaign that spotlights leaders in the community.

Read more at Southern Jewelry News

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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