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Can’t Reach Millennials? Do What This 160-Year-Old Jeweler Does

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Younger generation targeted with community awards program, local ad campaign.

A small business doesn’t survive for 160 years without learning to weather adversity and change with the times, and that’s what Hale’s Jewelers in Greenville, SC continues to do, as Southern Jewelry News explains. Now, the article says, the jeweler is up against a new challenge of connecting with millennials to sustain itself further. Among various improvements it has made to stay modern and relevant – such as a remodeled diamond room – Hale’s has established its Leader of the Month Award program to recognize young professionals in Greenville in conjunction with the Chamber of Commerce. The jeweler has also rolled out a local ad campaign that spotlights leaders in the community.

Read more at Southern Jewelry News

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