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Can’t Reach Millennials? Do What This 160-Year-Old Jeweler Does

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Younger generation targeted with community awards program, local ad campaign.

A small business doesn’t survive for 160 years without learning to weather adversity and change with the times, and that’s what Hale’s Jewelers in Greenville, SC continues to do, as Southern Jewelry News explains. Now, the article says, the jeweler is up against a new challenge of connecting with millennials to sustain itself further. Among various improvements it has made to stay modern and relevant – such as a remodeled diamond room – Hale’s has established its Leader of the Month Award program to recognize young professionals in Greenville in conjunction with the Chamber of Commerce. The jeweler has also rolled out a local ad campaign that spotlights leaders in the community.

Read more at Southern Jewelry News

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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