Connect with us

Headlines

Can’t Reach Millennials? Do What This 160-Year-Old Jeweler Does

mm

Published

on

Younger generation targeted with community awards program, local ad campaign.

A small business doesn’t survive for 160 years without learning to weather adversity and change with the times, and that’s what Hale’s Jewelers in Greenville, SC continues to do, as Southern Jewelry News explains. Now, the article says, the jeweler is up against a new challenge of connecting with millennials to sustain itself further. Among various improvements it has made to stay modern and relevant – such as a remodeled diamond room – Hale’s has established its Leader of the Month Award program to recognize young professionals in Greenville in conjunction with the Chamber of Commerce. The jeweler has also rolled out a local ad campaign that spotlights leaders in the community.

Read more at Southern Jewelry News

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular