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Capture More Buyers this Bridal Season

Leverage this platform to close more sales.




(PRESS RELEASE) No matter what is occurring now or has occurred over the last couple of years, people focus on what matters: their loved ones. And now more than ever, as we head into the bridal season, shoppers are eager to do something extra special for their spouses, fiances, and family members. Shoppers are turning to timeless luxury items like diamonds and fine jewelry.

3 Ways to Attract Sales

Before you take any other steps, the most important thing you can do to attract and close sales is include a virtual diamond inventory on your website. Many consumers will at least start their shopping online, if they don’t do all of it from the comfort of home.

Diamond Hunt, GN Diamond’s white-label online diamond listing and search tool, makes it easy to display a complete inventory on your website with your own branding and markups. Shoppers can access and share 360-degree views of every diamond with light performance analysis, Gemprint ID, and GIA certification. With this online inventory in place, you’re ready to work these three tips for attracting big holiday sales:

1. Utilize the added value of GN’s Diamond Journey.

Easily present diamonds with this instore tool to make sales quickly, simplify the sales presentation, and gain more referrals. The diamond journey provides customers with a 360 degree of the diamond under magnification, the certification, and its unique light performance score proving why one diamond outshines another. This added value is so easy to use!

2. Up your inventory now.


Investing in your diamond inventory for both natural diamonds and lab created diamonds is one of the best investments one can make. Stock up on a range of cuts and carats, and have plenty of popular add-on items, like studs, on hand. Diamond Hunt gives you instant access to GN’s entire $70 million inventory of over 5,000 loose certified GIA and EGL USA diamonds.

3. Use the experience, not price, to sell.

Lead with your most impressive items and don’t use discounts to sell. Give shoppers a powerful online and in-store experience that is centered on the customer and their aspirations. As Shane Decker often mentions, never sell out of your own pocket and seldom is there a need to slash prices. The price is the price, once you discount the customer may leave thinking they could have negotiated more of a discount. Motivate them with the value of lasting memories, and you won’t need to slash prices.

Luxury Sales Made Simple

The GN Diamond Sales Platform is free, intuitive to learn, and backed by expert training and support to help you take full advantage of every feature. From the Diamond Hunt digital sales presentation portal, to valuable sales and marketing resources, all of our tools are designed to empower independent jewelers to compete in-store and online.

Learn more about the many advantages of the GN Diamond platform at and speak to a representative 7 days a week at [email protected] or 800-724-8810.




Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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