Action Content

David Geller’s Case-Cleaning Rotation System

Published

2 months ago

January 1, 2026

David S. Geller

David Geller’s Case-Cleaning Rotation System

Divide your display cases into four groups. On the first of the month, start cleaning Group 1. IMAGE: GENERATED BY MIDJOURNEY

Use David Geller’s system to clean your cases on a rotating basis:

Divide showcases into four groups: On the first of the month, start cleaning Group 1.
Remove all displays and bottom display pads.
Use glass cleaner and a lint-free cloth to clean inside then the outside glass.
Wipe down displays to remove smudges. Exchange any with stains that can’t be removed. Return to the factory for recovery and recycling.
Ensure all items have legible tags.
Polish, ultrasonic and steam-clean items.
Replace items in displays, with tags hidden or tucked. Reprint any faded or bad tags.
Replace the bottom showcase display mat and put displays back into the case.

Next month: Do Group 2.

David S. Geller

David Geller is a 14th-generation bench jeweler who produces The Geller Blue Book To Jewelry Repair Pricing. David is the “go-to guy” for setting up QuickBooks for a jewelry store. Reach him at [email protected].

click to Comment(Comment)

Up Next

Amethyst: Details, Legend, Lore and 5 Great Sales Hooks

Don't Miss

Garnet: 5 Great Sales Hooks for January’s Birthstone

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."