Florida jewelry sales pro loves being part of her customers' milestones.
Please don't call it "scrap"!
Our little list of things you should never, ever say.
Identify me to win a free t-shirt in INSTORE's monthly contest.
It's a disaster ... because what else would it be?
Don't move a muscle or it could be disaster.
His customer thought he was making a fortune on marked-up jewelry.
"You want me to do ... what???"
Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.
Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.
Lots of correct answers, but only one winner — Jerrod Nutt of Thacker Jewelry in Lubbock, TX.
You know how it goes: You’re dealing with a customer, and you think of the perfect thing to say. Except it’s perfect only in terms of...
Sure, Gene makes a donation. But is his heart in the right place?
Can you turn Grandma into a ring?
Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your...
Well, what did you expect?
You don't want to do business with these guys.
She hates the concept of birthstones because they limit people's creativity.
It's someone Gene really doesn't want to see.
Things aren’t always as they seem, Cullen Wulf learns. As a jeweler, Cullen Wulf sees it all — including some things he wishes he could unsee....