True Tales: A Toast to the Great Customers Published in the September 2014 issue We love our customers. We love helping them get the perfect wedding...
True Tales: A Warranty’s Fine Print Published in the July 2014 issue A guy walks in and is looking at birthstone rings. He asks if we...
True Tales: A Fine Thanks Published in the May 2014 issue A FINE THANKS I sold Eddie a few pieces of jewelry and over time he...
True Tales: A Pearl by Any Other Name Published in the April 2014 issue A PEARL BY ANY OTHER NAME The Russian priest who performed my...
True Tales: Wild and Crazy Custom Jobs Published in the March 2014 issue BEAR IT A couple came into the store that I worked at before...
True Tales: Jeweler, Lifesaver BY INSTORE TEAM Published in the January 2014 issue A customer told me I saved his life. He had been in a...
True Tales: Iraq and a Hard Place BY INSTORE TEAM Published in the November 2013 issue OOne of our most colorful and biggerthan- life customers had...
True Tales: Engaging Stories BY INSTORE TEAM Published in the October 2013 issue CAUTIONARY TALE I was showing sapphire engagement rings to a gentleman. He seemed...
True Tales: September 2013 BY THE INSTORE TEAM Published in the September 2013 issue. SIZE MATTERS A woman recently called and asked if we sized rings...
True Tales: July 2013 BY THE INSTORE TEAM Published in the July 2013 issue. We once had a gentleman in our store who was visiting from...
True Tales: June 2013 BY THE INSTORE TEAM Published in the June 2013 issue. JEWELRY FANTASY We once sold diamond studs to a gentleman for his...
True Tales: Dreams Fulfilled BY THE INSTORE TEAM Published in the April 2013 issue. Two things — both happening within 15 minutes of each other: 1A...
True Tales: No Right Answer BY THE INSTORE TEAM Published in the March 2013 issue. We had a gentlemen come in with a Movado Museum watch...
True Tales: Price Corrections BY THE INSTORE TEAM Published in the February 2013 issue. We had a gentlemen come in with a Movado Museum watch in...
She did not get the response she expected.
Stories from the front lines of retail A nice, enthusiastic guy calls several times, making sure we would be ready for him to bring in his...
A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white...
A young couple picks out a trio set to put on layaway. He pays enough to take the engagement ring with him and gives it to...
We offer a lifetime replacement battery on watches. You pay once and the battery is replaced for a lifetime. Sadly, one of our customers who had...
A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a...
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