Every transaction is a chance to close additional sales.
This should happen whether they bought a diamond ring, a watch battery or nothing at all.
If you tell them to go ahead and “just look,” you’re missing a big opportunity.
If you do it right, they’ll give you great reviews and stay loyal to your store.
Shane Decker talks about what makes diamonds so special in part two of his “The Miracle of Diamonds” column series.
Maintain your good selling habits during the Christmas selling season.
If you’re encountering price objections, you’re not using enough facts about diamonds to build value.
Be sure you’re ready to greet each client when they walk in.
A thank-you card is a great way to show how much you care.
When you pre-judge what the client can afford, you’ve already lost.
Selling high-quality products requires attention to detail and consistency.
In Shane Decker’s final regular monthly column, he shares wisdom from his dad.
Professional follow-up is key to referrals and repeat purchases.
But he wants everyone to be clear: he’s not retiring!
“Wowing” clients isn’t just good for your store, it’s fun for the client.
And whatever you do, don’t sell out of your own pocketbook.
Opportunities abound for sales growth.
“Selling forward” not only creates sales for your store, but it’s a service to your client.
Understand what they want, and you’ll sell more engagement rings.
When that inevitable stare-down over prices occurs, don’t blink, says Shane Decker.
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