David BrownPresident of The Edge Retail Academy Silver Sales Show Decline as Overall Sales Increase Returns July’s data is fresh off the press and with it...
MOST OF US have similar career arcs — we spend the first 25 years of our lives learning, the next 40 or so working, and then...
Woulda Coulda Shoulda: “I can do it your way, or I can do it the right way.” BY INSTORE TEAM Published in the September 2013 issue. “I...
“I don’t know, but I can find out.” WHY SAY IT? It’s OK not to know everything. But it’s also OK to tell someone that their...
Balancing what tastes good and what's good for your store is a tough balancing act.
Do You — or Don’t You: Have You Ever Sought to Take Advantage of a Government Program to Support Small Businesses? BY INSTORE TEAM Published in...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
Spiff of The Month: October 2013 BY INSTORE TEAM Published in the October 2013 issue. SECRET ITEM The game revolves around a Secret Item. But because...
Spiff of The Month: September 2013 BY INSTORE TEAM Published in the September 2013 issue. HANGMAN A good game to use with sale staff who are...
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
First impressions are extremely important. So important that business guru Tom Peters recommends creating a new C-Level job for it – so in addition to your...
David Geller: Safe Keeping Less is more when it comes to inventory and displays BY DAVID GELLER Published in the September 2013 issue. Ajeweler recently posted...
David Brown: Cash Conundrum Don’t confuse cash flow with profit BY DAVID BROWN Published in the September 2013 issue. Have you found yourself in a situation...
What to do when a sale falls into your lap BY SHANE DECKER Published in the September 2013 issue. There are three types of sales: The...
On Jewelry Services: Repairs to Rave About Here’s one service your competitors likely don’t offer BY JENNIFER FARNES Published in the September 2013 issue Many stores...
On Sales Strategies: Managing Expectations Key to Managing Staff Remember: Employees have a different idea of what ‘work’ means BY RICK SEGEL Published in the September...
Sales Truths : To get milk from a cow, you don’t send her an email. BY DAVID RICHARDSON Published in the September 2013 issue. WHY IT...
On Marketing: A Social Christmas How marketing through Facebook can bring your store holiday cheer BY SHANE O’NEILL Published in the September 2013 issue. The holidays...
The Business: Embrace The New Normal The times we live in are presenting us with new customers and new challenges. We have to change with them....
Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales. The secret is about...
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