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Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

ADA marks 30 years — make sure you’re compliant.

Published

5 years ago

July 1, 2020

INSTORE Staff Instore July 2020 Issue

Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

24 Even before the COVID-19 crisis, one of the few ways Walmart and other traditional retailers were beating Amazon was with the message, “buy online, pick up in-store.” On National Drive-Thru Day, offer a promotion for anyone who opts to do business with you this way (while staying mindful of security considerations). Also, search for ways to improve your curbside pickup game. It’s a convenience Americans can’t get enough of.

7 On TELL THE TRUTH DAY, go the whole day without telling a lie (which includes exaggerations and the “little white” variety). Yep, could be a long day. But the truth shall set you free!

13 For EMBRACE YOUR GEEKNESS DAY, hold a coffee morning/gemological tour through your store. Start with the quartzes and move up to the diamonds.

26 On this date 30 years ago, PRESIDENT GEORGE H.W. BUSH SIGNED THE AMERICANS WITH DISABILITIES ACT (ADA) INTO LAW. Today, check that your store is fully compliant with the letter and spirit of the law.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.