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Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

ADA marks 30 years — make sure you’re compliant.

Published

5 years ago

July 1, 2020

INSTORE Staff Instore July 2020 Issue

Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

24 Even before the COVID-19 crisis, one of the few ways Walmart and other traditional retailers were beating Amazon was with the message, “buy online, pick up in-store.” On National Drive-Thru Day, offer a promotion for anyone who opts to do business with you this way (while staying mindful of security considerations). Also, search for ways to improve your curbside pickup game. It’s a convenience Americans can’t get enough of.

7 On TELL THE TRUTH DAY, go the whole day without telling a lie (which includes exaggerations and the “little white” variety). Yep, could be a long day. But the truth shall set you free!

13 For EMBRACE YOUR GEEKNESS DAY, hold a coffee morning/gemological tour through your store. Start with the quartzes and move up to the diamonds.

26 On this date 30 years ago, PRESIDENT GEORGE H.W. BUSH SIGNED THE AMERICANS WITH DISABILITIES ACT (ADA) INTO LAW. Today, check that your store is fully compliant with the letter and spirit of the law.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.