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Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

ADA marks 30 years — make sure you’re compliant.

Published

4 years ago

July 1, 2020

INSTORE Staff Instore July 2020 Issue

Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

24 Even before the COVID-19 crisis, one of the few ways Walmart and other traditional retailers were beating Amazon was with the message, “buy online, pick up in-store.” On National Drive-Thru Day, offer a promotion for anyone who opts to do business with you this way (while staying mindful of security considerations). Also, search for ways to improve your curbside pickup game. It’s a convenience Americans can’t get enough of.

7 On TELL THE TRUTH DAY, go the whole day without telling a lie (which includes exaggerations and the “little white” variety). Yep, could be a long day. But the truth shall set you free!

13 For EMBRACE YOUR GEEKNESS DAY, hold a coffee morning/gemological tour through your store. Start with the quartzes and move up to the diamonds.

26 On this date 30 years ago, PRESIDENT GEORGE H.W. BUSH SIGNED THE AMERICANS WITH DISABILITIES ACT (ADA) INTO LAW. Today, check that your store is fully compliant with the letter and spirit of the law.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”