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Celebrate Hispanic Heritage … and More Event Ideas for September

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At 50 million strong and with an average age 10 years younger than the general population (28 versus 37), many Hispanics are considering an engagement ring. Do you know which brands, metals and styles often appeal to Latinos? Are you aware of the differences in consumer behavior between acculturated and non-acculturated Hispanics? If not, Hispanic Heritage Month, which starts today, is here to help you.

  • Sept. 4 Come on down! On the 45th birthday of “The Price Is Right”, celebrate with your own game. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!
  • Sept. 22 On National Centenarians Day, think about how to get that young bridal customer back in the door — in theory, your store could be selling baubles to her for the next eight decades!
  • Sept. 26 On Love Note Day, collect your favorites from your customers and run them on social media.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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