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Celebrate Hispanic Heritage … and More Event Ideas for September

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At 50 million strong and with an average age 10 years younger than the general population (28 versus 37), many Hispanics are considering an engagement ring. Do you know which brands, metals and styles often appeal to Latinos? Are you aware of the differences in consumer behavior between acculturated and non-acculturated Hispanics? If not, Hispanic Heritage Month, which starts today, is here to help you.

  • Sept. 4 Come on down! On the 45th birthday of “The Price Is Right”, celebrate with your own game. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!
  • Sept. 22 On National Centenarians Day, think about how to get that young bridal customer back in the door — in theory, your store could be selling baubles to her for the next eight decades!
  • Sept. 26 On Love Note Day, collect your favorites from your customers and run them on social media.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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